Newsroom unions push for better terms as end-of-year mass media layoffs loom

Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that unionizing can’t prevent layoffs — only soften the blow. November 22, 2023 [Newsroom unions push for better terms as end-of-year mass media layoffs loom]( Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that [unionizing can’t prevent layoffs]( — only soften the blow. Additional coverage: - [This week’s Digiday+ Future of TV Briefing]( looks at how major streaming service owners’ subscription business fared in the third quarter of 2023. - A year into Elon Musk's takeover of Twitter, now X, [one strategist lifts the lid]( on an agency's strained relationship with the platform. - Media agency Billups [launched a new analytics platform]( designed to distill OOH campaign performance tracking and measurement using machine learning tech. Editor's note: Digiday will be off for Thanksgiving Day. Look for our next newsletter on Friday, Nov. 24. Other things to know about - The [Digiday Content Marketing Awards]( will recognize the companies and campaigns using content to modernize media and marketing. Check out our eight new categories and submit by December 8 to secure the lowest rate on entries. - Marketers are using customer lists and segments to [reach various subsets of users with more relevant messaging across channels](. Sponsored by Klaviyo. - Recent research shows nearly 90% of moms are gaming across mobile, tablet, console and PC platforms. In response, advertisers are [increasing their focus on gamer moms](. Sponsored by Activision Blizzard Media. Top Stories Ivy Liu [Navigating Economic Instability]( [Newsroom unions push for better terms as end-of-year mass media layoffs loom]( Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that unionizing can’t prevent layoffs — only soften the blow. howdy! [Business of TV]( [Future of TV Briefing: Streaming subscriber growth re-accelerated in Q3 2023]( This week’s Future of TV Briefing looks at how major streaming service owners’ subscription business fared in the third quarter of 2023. [Sponsored by Pathlabs]( [Media execution partners have become central to agencies’ strategies]( As ad tech’s impact on media execution evolves alongside complex privacy regulations, advertisers’ ability to staff their teams, buy media and run campaigns with in-house resources alone has been stretched. Advertisement howdy! [Marketing on Platforms]( [Confessions of a strategist on the strained relationship between X (formerly Twitter) and agencies]( A year into Elon Musk’s takeover of Twitter, now X, one strategist lifts the lid on an agency’s strained relationship with the platform. [Sponsored by Theorem]( [Why media evolution is spurring the demand for automation]( Current processes in ad operations are notoriously manual — increasing the time teams spend on tasks and the possibility of human error. howdy! [Evolving Agencies]( [Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns]( Billups, a Portland, Ore. media agency, launched a new analytics platform designed to distill OOH campaign performance tracking and measurement using machine learning tech. Advertisement [Sponsored by Seedtag]( [How contextual technology is revitalizing news monetization]( The era of rigid keyword-based safety protocols — which hurt both brands and publishers — is giving way to an AI-enabled contextual technology. howdy! [Brand Safety]( [Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit]( Perhaps, if X’s ads business were faring better, it might have been more enthusiastic about undergoing an audit. howdy! [Evolving Agencies]( [Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers]( Some agency execs say they’ve dealt with or heard about a higher level of ghosting this year, attributing the normalization of the practice to overwhelmed marketers who are so focused on short-term wins that any longer-term planning goes out the window. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](