Revelations of Apple and Google’s financial relationship has convinced some observers convinced change is on the horizon.
November 17, 2023 [As the 'trial of the century' nears its end, have the scales tipped in the DoJ's favor?]( Revelations of Apple and Google's financial relationship has convinced some observers convinced [change is on the horizon](. Additional coverage: - As government officials explore ways to rein in AI, tech companies are [looking for new ways to raise their own safety bar]( before it's forced on them.
- During News Corpâs and IACâs latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment â and [what they think the next steps will be](.
- Despite the rise of gaming and esports as an entertainment channel in recent years, McDonaldâs and Coca-Cola are still determining [which key performance metrics signal success]( among the gaming audience.
- Threads could have been the missing link between marketers and the fediverse. [But if it will is up for debate.](
- Amazon Web Services and the NFL are [hoping a new game will resonate with Gen Z](, winning them over with generative AI-powered stats.
- Our most-read story this week: [Media companies announce more layoffs to cut costs, blaming a relentlessly challenging ad market](. Other things to know about
- Join us December 4-6 at the [Digiday Programmatic Marketing Summit](, where weâll connect attendees with leaders from Ogilvy, PMG and many more. Don't miss this opportunity to secure months' worth of meetings over the span of just three days.
- By adding automation and programmatic targeting technologies to direct mail marketing strategies, marketers are [creating omnichannel experiences that resonate with recipients](. Sponsored by SeQuel.
- Adding DCO technology to the marketing toolkit is [unlocking opportunities for advertisers and agencies to iterate further]( and discover innovative campaign directions quickly. Sponsored by Clinch. Top Stories
Ivy Liu [Marketing on Platforms]( [As the 'trial of the century' nears its end, have the scales tipped in the DoJ's favor?]( Revelations of Apple and Google’s financial relationship has convinced some observers convinced change is on the horizon. howdy! [Generative AI]( [As AI regulations loom, tech companies add new ways to improve their standards]( As government officials explore ways to rein in AI, tech companies are looking for new ways to raise their own safety bar before it’s forced on them. [Sponsored by Nexxen]( [How commerce media and data are boosting campaign accuracy and outcomes]( Retailers are monetizing first-party data via commerce media to deliver brands valuable shopper insights to improve messaging, engagement, campaign performance and more. Advertisement
howdy! [Generative AI]( [IAC and News Corp call out generative AI companies for scraping their content without compensation]( During News Corpâs and IACâs latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment â and what they think the next steps will be. [Sponsored by Optable]( [How La Presse transformed to keep up with big tech]( For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner. howdy! [Gaming & Esports]( [Why McDonaldâs and Coca-Cola still see gaming as an experimental marketing channel]( Despite the rise of gaming and esports as an entertainment channel in recent years, McDonaldâs and Coca-Cola are still figuring out exactly which key performance metrics signal success among the gaming audience. For now, theyâre leaning on tried-and-true KPIs such as brand awareness and brand loyalty â when theyâre scrutinizing the numbers at all, that is. Advertisement
[Sponsored by Pixability]( [Why marketers are adding YouTube to their post-cookie strategies]( Advertisers are increasingly leveraging the contextual targeting capabilities of YouTube to reach relevant audiences without compromising user privacy. howdy! [Experimental Channels]( [Will Threads be the link between marketers and the fediverse?]( Threads could have been the missing link between marketers and the fediverse. But if it will is up for debate. howdy! [Beyond Ads]( [Why the NFL released an AI-powered game with Amazon]( The game will serve as a brand marketing tool to advertise pressure probability â which predicts the likelihood of each defender creating a pressure during plays, using four different AI models based on over 90,000 plays from the last five years of football. This data set launched across NFL properties in 2023. [All Latest Stories]( You received this email because youâre a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](