The case for and against brand safety

It’s an age-old tale in media. Publishers endure financial strain due to cautious advertisers leading to cutbacks. November 16, 2023 [The case for and against brand safety]( Media layoffs are back, dragging the [never-ending drama of brand safety]( with them. Additional coverage: - Roblox's annual Investor Day presentation was chock-full of updates about every aspect of Roblox as a platform and business — [including its plans to grow as a marketing channel](. - Against the backdrop of the holidays when the stakes are high for marketers, [a new Digiday+ Research report]( examines which commerce channels are dominating brands’ sales plans, highlights the key marketing strategies within those channels and offers performance predictions for the 2023 season. - Publishers' Q3 earnings reveal another tough quarter with some moderate improvements. [More in this Digiday+ Media Briefing.]( - Coca-Cola took over the MSG Sphere in Las Vegas with visual predictions of what the year 3000 might look like. It's just one element of [its latest effort to appeal to Gen Z](. - Our whole lives we're told to look up to older people, learn from them and take their guidance. [What happens when Gen Z is the leader?]( Other things to know about - The [Digiday Video and TV Awards]( will recognize the companies, campaigns and technology modernizing video and TV. Check out our six new categories and submit by tomorrow, November 17, to secure the lowest rate on entries. - Automation solutions are [transforming ad ops by making common pain points like make-goods obsolete]( and enabling companies to scale workflows. Sponsored by Theorem. - Transitioning from brand safety to suitability demands an evolved contextual awareness, and [the AI revolution is catering to this need](. Sponsored by Seedtag. Top Stories Ivy Liu [Brand Safety]( [The case for and against brand safety]( It’s an age-old tale in media. Publishers endure financial strain due to cautious advertisers leading to cutbacks. howdy! [Gaming & Esports]( [Here's what marketers need to know about Roblox Investor Day 2023]( Roblox’s annual Investor Day presentation was chock-full of updates about every aspect of Roblox as a platform and business — including its plans to grow as a marketing channel. [Sponsored by Bango]( [How content providers are expanding distribution through super bundling]( Super bundling creates a new marketing channel for content providers looking to drive growth while offering consumers a new approach to managing subscription services. Advertisement howdy! [Marketing on Platforms]( [Digiday+ Research: Marketers’ 2023 holiday marketing and commerce strategies — unpacked]( Against the backdrop of the holidays when the stakes are high for marketers, Digiday+ Research examines which commerce channels are dominating brands’ holiday sales plans in 2023, highlights the key marketing strategies within those channels and offers performance predictions for the 2023 season. [Sponsored by EX.CO]( [While vertical video thrives on mobile, on the web it’s an untapped opportunity]( Publishers are seeking a technology solution that unlocks their vertical video strategies across the wider web. howdy! [Navigating Economic Instability]( [Media Briefing: Publishers' Q3 earnings show a return to owned and operated]( Publishers’ Q3 earnings reveal another tough quarter with some moderate improvements. Advertisement [Sponsored by Clinch]( [How DCO fits into agencies’ cookieless ad strategies]( Without third-party cookies, the creative decisions at the heart of DCO will be fueled by signals such as first-party data and contextual advertising. howdy! [Brands in Culture]( [To appeal to Gen Z, Coca-Cola took over the Sphere and 'co-created' a futuristic flavor with AI]( The beverage behemoth has aimed to not only release limited-edition flavors to appeal to Gen Z consumers, but to also do so in a way that’s more participatory. howdy! [Gaming & Esports]( [Research Briefing: TikTok's and Instagram's importance to marketers jumps during the holidays]( In this week’s Digiday+ Research Briefing, we examine the marketing and sales channels brands and retailers are relying on this holiday season, how publishers and brands are rapidly accelerating their use of AI, and how gaming investment is on the minds of entertainment companies, as seen in recent data from Digiday+ Research. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](