Black-owned publishers say they still suffer from discriminatory keyword blocklists, miscategorized content

Execs at Black-owned media companies say keyword blocklists continue to discriminately harm their businesses. November 07, 2023 [Black-owned publishers say they still suffer from discriminatory keyword blocklists, miscategorized content]( Execs at Black-owned media companies say keyword blocklists [continue to discriminately harm their businesses](. Additional coverage: - Right from the beginning, there were doubts about [whether Netflix should have ventured into developing its own ad tech]( or if it should have relied on Microsoft’s technology. - As more players get into the retail media space, [ad agencies grapple with growth](. - With more competition and consumers tightening their wallets, finding a way to stand out with not only deal messaging but something eye-catching and entertaining is crucial for marketers this holiday season. More in this [Digiday+ Marketing Briefing](. - Heading into the holidays, Digiday surveys found that [Instagram is the winner among marketing channels this year](, while the shine is wearing off of Google. - [Chobani's new CMO has tech-driven plans]( to fuel Chobani's future marketing. Other things to know about - Join us December 4-6 at the [Digiday Programmatic Marketing Summit](, where we’ll connect attendees with leaders from Ogilvy, PMG and many more. Don't miss this opportunity to secure months' worth of meetings over the span of just three days. - Using generative AI for headline creation [increases speed, scalability and cost efficiencies, as well as yields higher CTRs]( — if teams learn how to create the right prompts. Sponsored by Outbrain. - As publishers work to gather more first-party data, they’re [turning to CDPs to collect it at scale](. Sponsored by BlueConic. Top Stories Ivy Liu [Equality and Opportunity]( [Black-owned publishers say they still suffer from discriminatory keyword blocklists, miscategorized content]( Execs at Black-owned media companies say keyword blocklists continue to discriminately harm their businesses. howdy! [Business of TV]( [The case for and against Netflix's premature venture into programmatic advertising]( Digiday has delved into both sides of the argument, exploring the case for and against this strategic choice. [Sponsored by Theorem]( [Ad ops teams are leveraging automation for more impactful campaigns]( Automation solutions are transforming ad ops by making common pain points like make-goods obsolete and enabling companies to scale workflows. Advertisement howdy! [Retail Revolution]( [How advertisers are grappling with the influx of retail media networks]( As more players get into the retail media space, ad agencies grapple with growth. [Sponsored by Adsquare]( [In a new era of privacy, marketers turn to geo-contextual targeting]( Advertisers are increasingly using location context to serve locally relevant ads, connecting with consumers by responding to their inferred interests and physical location in real time. howdy! [Retail Revolution]( [Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend]( With more competition and consumers tightening their wallets given financial worries amid inflation, finding a way to stand out with not only deal messaging but something eye-catching and entertaining is crucial for marketers this year, according to agency execs. Advertisement [Sponsored by Klaviyo]( [The future of DTC marketing opportunities]( Marketers are building robust cross-channel strategies and meeting customers where they are to drive DTC outcomes. howdy! [Marketing on Platforms]( [Digiday+ Research: Instagram grabs largest share of brands' and agencies' marketing spend — even over Google]( Heading into the holidays, Digiday surveys found that Instagram is the winner among marketing channels this year, while the shine is wearing off of Google. howdy! [Experimental Channels]( [Why Chobani's new CMO Thomas Ranese is taking a tech-driven approach to CPG marketing]( Chobani’s new CMO has tech-driven plans to fuel Chobani’s future marketing. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](