Ad tech and mar tech founders focus on investment challenges

The survivor’s guide for ad tech and mar tech entrepreneurs. November 02, 2023 [Ad tech and mar tech founders focus on investment challenges]( We put together [this survivor’s guide]( for ad tech and mar tech entrepreneurs. Additional coverage: - It's only a month into Q4, but media execs are already declaring that it "sucks." More in this [Digiday+ Media Briefing](. - German firm 4screen is working to get into carmakers through their interactive in-car screens to [dominate the still-small in-car advertising space](. - As influencer marketing grows up, new terminology becomes standardized. In this explainer, we cover [WTF is influencer allowlisting](. - In this week’s [Digiday+ Research Briefing](, we examine how ad-tech firms and ad agencies are prepping for a year of political spending on CTV, which top revenue sources publishers say they rely on in 2023, and how Uber is changing its TikTok strategy. - Figuring out how a company tackles corporate social responsibility means a lot to Gen Z, and it might even be at the top of this generation's checklist. Listen to [episode three, season two of "The Return" podcast](. Other things to know about - Obtaining internal buy-in for new tech is almost always a challenge. To secure financing for CDPs, publisher teams are [approaching their CFOs with a multi-level framework, providing context and balancing short- and long-term impacts in their pitch](. Sponsored by BlueConic. - As ad tech’s impact on media execution evolves alongside complex privacy regulations, [advertisers’ ability to staff their teams, buy media and run campaigns with in-house resources alone has been stretched](. Sponsored by Pathlabs. - To resolve the issue of many DSPs not using identifiers that are compatible across various technologies, advertisers are [focusing on tech rooted in an audience-based model](. Produced in partnership with Marketecture. Top Stories Ivy Liu [Navigating Economic Instability]( [Ad tech and mar tech founders focus on investment challenges]( The survivor’s guide for ad tech and mar tech entrepreneurs. howdy! [Navigating Economic Instability]( [Media Briefing: Publishers are counting down to the end of Q4]( It’s only a month into Q4, but media execs are already declaring that it “sucks.” [Sponsored by Theorem]( [Ad ops teams are leveraging automation for more impactful campaigns]( Automation solutions are transforming ad ops by making common pain points like make-goods obsolete and enabling companies to scale workflows. Advertisement howdy! [Experimental Channels]( [As Waze absorbs into Google's maps unit, 4screen sees a chance to grab the in-car ad steering wheel]( German firm 4screen is working to get into carmakers through their interactive in-car screens in order to dominate the still-small in-car advertising space [Sponsored by Wiland]( [Brand and agency approaches to data analytics illustrate differences in perspective]( Brands and agencies often struggle to fully align on what constitutes analytics, frequently resulting in an overlap of analysis on both sides. howdy! [The Creator Economy]( [WTF is influencer allowlisting?]( As influencer marketing grows up, new terminology becomes standardized. Advertisement [Sponsored by Adsquare]( [Why geo-contextual ads are a future-proof targeting strategy]( As the advertising industry leans further into its privacy-centric future, contextual targeting is undergoing a renaissance. howdy! [Business of TV]( [Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024]( In this week’s Digiday+ Research Briefing, we examine how ad-tech firms and ad agencies are prepping for a year of political spending on CTV, which top revenue sources publishers say they rely on in 2023, and how Uber is changing its TikTok strategy, as seen in recent data from Digiday+ Research. howdy! [Future of Work]( [Gen Z wants to change the world – or at least the workplace: The Return podcast, season 2, episode 3]( Figuring out how a company tackles corporate social responsibility means a lot to Gen Z, and it might even be at the top of this generation’s checklist. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](