How TikTok plans to secure ad dollars for this year's holiday season

The app is better positioned than ever to capture a larger share of ad dollars during the holiday season and beyond. November 01, 2023 [How TikTok plans to secure ad dollars for this year’s holiday season]( [TikTok is better positioned than ever]( to capture a larger share of ad dollars during the holiday season and beyond. Additional coverage: - This week’s [Digiday+ Future of TV Briefing]( looks at Netflix’s plans to provide more programmatic buying options for advertisers. - One tactic that is helping podcast networks find an audience for new shows is [distributing them through existing feeds]( for large podcast franchises. - [This installment of Digiday+ Research's CMO Strategies series]( features social media and hones in on the key performance indicators marketers monitor and the challenges they face on each social platform. - Within the agency world, it’s a little harder to [distinguish between the true believers in ESG and those that pay lip service]( to promoting matters of equality and environmental responsibility. - As [the playbook for NIL marketing is still being written](, some brands are aiming to stand out by taking an out-of-the-box approach. - We broke down some [key myths about Gen Z workers and their use of generative AI]( in school, the workplace and their personal lives. Other things to know about - Join us virtually tomorrow, November 2, at 12 p.m. ET for [Unlocking the Hispanic Market: Strategies for Effective Marketing and Advertising](, where we'll equip attendees with the insights and tools needed to tap into the Hispanic community. - To avoid wasting ad spend on unvetted inventory, marketers are [leveraging technology to drive efficient supply paths](. Sponsored by Nexxen. - Adding DCO technology to the marketing toolkit is [unlocking opportunities for advertisers and agencies to iterate further]( and discover innovative campaign directions quickly. Sponsored by Clinch. Top Stories Ivy Liu [Marketing on Platforms]( [How TikTok plans to secure ad dollars for this year's holiday season]( The app is better positioned than ever to capture a larger share of ad dollars during the holiday season and beyond. howdy! [Business of TV]( [Future of TV Briefing: Netflix plots next phase in its programmatic ad push]( This week’s Future of TV Briefing looks at Netflix’s plans to provide more programmatic buying options for advertisers. [Sponsored by Outbrain]( [Why humans must be the gatekeepers against AI bias]( As AI technologies differ from setup to setup, some show inherent biases that can undermine campaign data analytics, bringing human review back into the equation. Advertisement howdy! [Audio Anywhere]( [How podcast networks use existing feeds to improve engagement and discoverability for new shows]( One tactic that is helping podcast networks find an audience for new shows is distributing them through existing feeds for large podcast franchises. [Sponsored by Piwik PRO]( [Flexible analytics partners offer large organizations the setups and insights they need]( For marketing teams, identifying a flexible analytics partner that provides actionable insights is powering data-driven mindsets and better campaigns. howdy! [Marketing on Platforms]( [CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X]( This installment of our CMO Strategies series features social media and hones in on the key performance indicators marketers monitor and the challenges they face on each social platform. Advertisement [Sponsored by Seedtag]( [How contextual technology is revitalizing news monetization]( The era of rigid keyword-based safety protocols — which hurt both brands and publishers — is giving way to an AI-enabled contextual technology. howdy! [Agency Culture]( [How global agency group Dept has used its B Corp status as a differentiator]( The Dutch-based agency group emphasizes its commitment to ESG efforts, and it factors into the clients it chooses to work with. howdy! [Beyond Ads]( [Why brands like Nascar are taking alternative approaches when working with college athletes]( As the playbook for NIL marketing is still being written, some brands are aiming to stand out by taking an out-of-the-box approach. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](