One year in: Inside X (formerly Twitter) and its complicated relationship with advertisers

It’s 12 months into Musk’s tumultuous tenure as X’s owner and marketers still face challenges on the platform. October 27, 2023 [PRESENTED BY]( [One year in: Inside X (formerly Twitter) and its complicated relationship with advertisers]( It's 12 months into Musk's tumultuous tenure as X's owner and [marketers still face challenges on the platform](. Additional coverage: - Comscore and The Trade Desk are creating ways for political advertisers to reach viewers across both linear and streaming. [There's a lot to be gained.]( - TikTok revealed some data earlier this week [breaking down its influence as a marketing and discovery platform]( for brands in the gaming space. - WPP CEO Mark Read has said [its media business will eventually give the ad tech vendors]( advertisers use to buy programmatic ads a run for their money. - Video advertising company Pixability launched an initiative aimed at [connecting YouTube creators of diverse communities with brands and agencies](. - With more ad options, sports marketing takes on a broader definition. [Campbell's sees it as an opportunity]( to reach new audiences and boost brand awareness. - Our most-read story this week: [Marketers sound off on year one of Netflix’s plan for ad dollars](. Other things to know about - Current processes in ad operations are notoriously manual — [increasing the time teams spend on tasks and the possibility of human error](. Sponsored by Theorem. - As more and more audiences consume content on mobile and specifically on social platforms, the [demand for vertical video viewing remains steadfast](. Sponsored by EX.CO. - To resolve the issue of many DSPs not using identifiers that are compatible across various technologies, advertisers are [focusing on tech rooted in an audience-based model](. Produced in partnership with Marketecture. Top Stories Ivy Liu [Marketing on Platforms]( [One year in: Inside X (formerly Twitter) and its complicated relationship with advertisers]( It’s 12 months into Musk’s tumultuous tenure as X’s owner and marketers still face challenges on the platform. howdy! [Business of TV]( [Ad-tech firms and political agencies prepare for another year of spending heavily on CTV]( Comscore and The Trade Desk are creating ways for political advertisers to reach viewers across both linear and streaming. There’s a lot to be gained. SPONSORED BY [Logo] [Why influencers are the ultimate playmakers]( [img] With nearly 160 million people watching live sports at least once a month, the singular power of sports content is undeniable. However, as social media — and influencers — rewrite the playbook on how fans connect to the teams, players, games and sports moments they care about most, it’s becoming a whole new game. What they want: behind-the-scenes access, exclusive insights and an inside take on what just happened. To capture this next generation of sports fans, brands need to connect with fresh voices and innovative social formats — and CBS Sports Creator Studio is helping bring influencers into the arena to do it. [Learn More]( [Sponsored by Pathlabs]( [As agencies struggle with workload, they’re adding partnerships to the plan]( As digital media spend increases, agencies are seeking increasingly sophisticated media execution partners to help them through planning, executing, optimizing, analyzing and reporting digital media campaigns. howdy! [Gaming & Esports]( [How TikTok is using data to convince gaming brands to spend on the platform]( On Monday, TikTok published a new research report, developed in partnership with Newzoo, breaking down TikTok’s influence as a marketing and discovery platform for brands in the gaming space. [Sponsored by Best Buy Ads]( [Lacking clear standards, advertisers are planning across a more fragmented RMN landscape]( Advertisers are realizing that to achieve cohesive insights, they need to be upfront with their RMN partners about what’s crucial for their campaign decisions. howdy! [The Programmatic Marketer]( [‘Capture what may go to outside tech providers’: WPP’s Mark Read says it will rival ad tech buyers]( This all started back in the summer when it combined their display, CTV, and out-of-home specialist teams into one big programmatic unit called Nexus. Advertisement [Sponsored by Piwik PRO]( [Flexible analytics partners offer large organizations the setups and insights they need]( For marketing teams, identifying a flexible analytics partner that provides actionable insights is powering data-driven mindsets and better campaigns. howdy! [Marketing on Platforms]( [Pixability looks to boost media investments for diverse YouTube creators]( Video advertising company Pixability launched an initiative aimed at connecting YouTube creators of diverse communities with brands and agencies. howdy! [Brands in Culture]( [How Campbell's Chunky soup brand sees the possibilities in sports marketing beyond live sports]( With more ad options, sports marketing takes on a broader definition. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](