As more brands use generative AI to create social content, agencies are changing how they measure its success

Artificial intelligence is about to alter the way agencies and brands measure social media content. Measuring, monitoring and ownership of content on various platforms will become complicated as more brands and content creators use generative AI. October 26, 2023 [PRESENTED BY]( [As more brands use generative AI to create social content, agencies are changing how they measure its success]( Some agencies and brands are measuring social media content differently. This process will likely become even more complicated as platforms and the content’s stakeholders [navigate using generative AI both in content creation and measurement](. Additional coverage: - FaZe Clan’s July 2022 investor presentation, which the company used to generate interest in the SPAC merger, is still available on FaZe’s investor relations website, for better or worse. 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Measuring, monitoring and ownership of content on various platforms will become complicated as more brands and content creators use generative AI. howdy! [Gaming & Esports]( [Pitch deck: How FaZe Clan sold investors on its $725 million SPAC merger]( FaZe Clan’s July 2022 investor presentation, which the company used to generate interest in the SPAC merger, is still available on FaZe’s investor relations website, for better or worse. In light of the org’s very public struggles, esports investors are unlikely to see another pitch deck quite like this one at any point in the near future. SPONSORED BY [Logo] [Why influencers are the ultimate playmakers]( [img] With nearly 160 million people watching live sports at least once a month, the singular power of sports content is undeniable. However, as social media — and influencers — rewrite the playbook on how fans connect to the teams, players, games and sports moments they care about most, it’s becoming a whole new game. 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