Advertising Week Briefing: Publishers pitch their methods for growing and engaging audiences to marketers

Publishing execs from The Sun to Betches Media touted their ability to grow and engage audiences to marketers at Advertising Week, focusing on their strategies to tap into niche audiences. October 19, 2023 [PRESENTED BY]( [Publishers pitch their methods for growing and engaging audiences to marketers]( Publishing execs from The Sun to Betches Media touted their ability to grow and engage audiences to marketers at Advertising Week, focusing on their strategies to reach niche audiences. [Read today's Advertising Week Briefing.]( Additional coverage: - As [Meta and TikTok test ad-free tiers overseas](, U.S.-based advertisers talk about what it means for budgets stateside. - In [new print and OOH ads](, crypto exchange platform Kraken describes crypto as “borderless, bankless, boringless.” - Publishers were pleased with the revenue earned from yet another Amazon shopping event. More in this [Digiday+ Media Briefing](. - In [the first rollout of its CASA standards applicable to CTV](, OMG can deliver program-level reporting at scale, and will make that available to all OMG clients. - In this [first episode of season two of "The Return,"]( a special podcast covering the return to work through the lens of Gen Z, we uncover Gen Z’s origin story and how it’s an age group that was raised to be resilient from the get-go. - MLB has collaborated with influencers for various opening day events held in different cities and [plans to bring this strategy to the 2023 World Series](. - Check out a new package from our sister site, WorkLife, [covering how Gen Z is reshaping the workforce](. Other things to know about - Join us virtually on November 2 at 12 p.m. ET for [Unlocking the Hispanic Market: Strategies for Effective Marketing and Advertising](, where we'll equip attendees with the insights and tools needed to tap into the Hispanic community. - As publishers work to gather more first-party data, they’re [turning to CDPs to collect it at scale](. Sponsored by BlueConic. - Brands and agencies increasingly rely on solid and reliable strategic partnerships to [navigate industry changes more effectively](. Sponsored by AdDaptive Intelligence. Top Stories Ivy Liu [Content & Commerce]( [Advertising Week Briefing: Publishers pitch their methods for growing and engaging audiences to marketers]( Publishing execs from The Sun to Betches Media touted their ability to grow and engage audiences to marketers at Advertising Week, focusing on their strategies to tap into niche audiences. howdy! [Marketing on Platforms]( [What ad-free social media could mean for marketers and advertisers]( As Meta and TikTok test ad-free tiers overseas, U.S.-based advertisers talk about what it means for budgets stateside. SPONSORED BY [Logo] [How brands are creating authentic, memorable connections with retail audiences]( [img] In an environment where audiences increasingly want brands to meet them where they are, 68% of Target guests say ads help them discover new products or brands. Brands are turning to Roundel to design media that matches how people prefer to shop — turning brands into a welcome presence during the guest experience and helping them reach the audiences they need. With Roundel, brands are leveraging first-party data from Target shoppers and a host of multichannel solutions, including CTV, display, search and programmatic. The result is a strong ROAS and marketing that helps deepen brand loyalty and move shoppers to purchase. Read more about the brand benefits of media designed by Target at Roundel.com. [Learn More]( [Sponsored by Best Buy Ads]( [Lacking clear standards, advertisers are planning across a more fragmented RMN landscape]( Advertisers are realizing that to achieve cohesive insights, they need to be upfront with their RMN partners about what’s crucial for their campaign decisions. howdy! [Beyond Ads]( [Kraken aims to spark 'new wave of crypo marketing' during the downturn and distrust]( In new print and OOH ads, Kraken describes crypto as “borderless, bankless, boringless.” [Sponsored by Piwik PRO]( [Why enterprise companies bear a heavier security load when handling sensitive data]( As large organizations face extra data security and privacy scrutiny, conducting internal audits can ensure the company is adhering to strict standards. howdy! [Content & Commerce]( [Media Briefing: How publishers approached the Amazon sales event amid a breaking news cycle]( Publishers were pleased with the revenue earned from yet another Amazon shopping event. Advertisement [Sponsored by Adsquare]( [Why geo-contextual ads are a future-proof targeting strategy]( As the advertising industry leans further into its privacy-centric future, contextual targeting is undergoing a renaissance. howdy! [Business of TV]( [Omnicom Media Group's CASA efforts in CTV take a step forward with NBCU partnership]( In the first rollout of its CASA standards applicable to CTV, OMG can deliver program-level reporting at scale, and will make that available to all OMG clients. howdy! [Generative AI]( [Research Briefing: Agencies see a future for AI as Advertising Week wraps up]( In this edition of the weekly Digiday+ Research Briefing, we examine how agencies, fresh off of Advertising Week, see a future shaped by AI, how publishers’ use of X is falling off and how education is becoming key to retail media’s growth, as seen in recent data from Digiday+ Research. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](