Some Black-owned publications push back on MFA reform amid declining traffic

Some Black-owned publishers are finding themselves between a rock and a hard place when it comes down to buying traffic amidst the MFA crackdown. October 17, 2023 [PRESENTED BY]( [Some Black-owned publications push back on MFA reform amid declining traffic]( Some Black-owned publishers are finding themselves between a rock and a hard place [when it comes down to buying traffic]( amidst the MFA crackdown. Additional coverage: - While AI has made remarkable strides in content generation, from writing to art and even music, there remains a distinct gap that only human creators can bridge, according to creators. [Read today's edition of our Advertising Week Briefing.]( - Conversations have stalled around DE&I. Channing Martin, IPG's Global Chief Diversity and Social Impact Officer, talks about reviving those talks and moving them forward in [this episode of the Digiday Podcast](. - To better compete with its rivals, Peet's Coffee is firing on all marketing cylinders. [More in this Digiday+ Marketing Briefing.]( - OMG is arguing for the buy and sell sides of the industry to work more closely together and play less of a game of telephone. [Six major SSPs have signed on to help align their common interests.]( - In the [sixth episode of our "Is This The Metaverse?" podcast](, hosts Alexander Lee and Sara Patterson explore the future of work in the metaverse. Other things to know about - The success of UberEats advertising is [unlocking more channels for brands to reach engaged consumers](, including car-top ads and in-car tablets. Produced in partnership with Marketecture. - Brands and agencies often struggle to fully align on what constitutes analytics, frequently [resulting in an overlap of analysis on both sides](. Sponsored by Wiland. - The fragmented nature of the RMN ecosystem has [made it difficult for advertisers to measure across disparate networks](, but as brands gain more knowledge, they’re finding solutions. Sponsored by Best Buy Ads. Top Stories Ivy Liu [Beyond Ads]( [Some Black-owned publications push back on MFA reform amid declining traffic]( Some Black-owned publishers are finding themselves between a rock and a hard place when it comes down to buying traffic amidst the MFA crackdown. howdy! [Beyond Ads]( [Advertising Week Briefing: Why content creators are hopeful that AI will not replace them]( While AI has made remarkable strides in content generation, from writing to art and even music, there remains a distinct gap that only human creators can bridge, according to creators. 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[Learn More]( [Sponsored by Bango]( [How brands are reshaping the subscription economy]( While the subscription market is booming, consumers are overwhelmed by the sheer volume and fragmentation of digital products and services. howdy! [Equality and Opportunity]( [IPG's Channing Martin on stalled DE&I efforts and why conversations must continueÂ]( Conversations have stalled around DEI. Channing Martin, IPG’s Global Chief Diversity and Social Impact Officer, talks about reviving those talks and moving them forward. [Sponsored by Browsi]( [Amid ad exchange competition, publishers are diversifying]( Across exchanges and programmatic channels, new and alternative advertising strategies are emerging as viable alternatives to Google’s dominance. howdy! [Navigating Economic Instability]( [Marketing Briefing: Why Peet's Coffee's major brand push is brewing up brand storytelling over product pitching]( To better compete with its rivals, Peet’s Coffee is firing on all marketing cylinders. Advertisement [Sponsored by Eyeota]( [B2B companies are adjusting marketing efforts and legacy mindsets]( Business-to-business companies are recalibrating to be increasingly people-focused and marketing-led instead of account-based and sales-led. howdy! [The Programmatic Marketer]( [Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse]( OMG is arguing for the buy and sell sides of the industry to work more closely together and play less of a game of telephone. Six major SSPs have signed on to help align their common interests. howdy! [Gaming & Esports]( [Another virtual day, another virtual dollar: Is This The Metaverse? Podcast, episode 6]( In the sixth episode of Is This The Metaverse?, hosts Alexander Lee and Sara Patterson explore the future of work in the metaverse. They meet with the builders of virtual offices and the creators of VR training exercises — and learn how some people are already making millions of dollars designing and selling items inside Roblox. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](