Ad tech’s cash crunch: Rising interest rates, late payments and financial uncertainty

While it’s not unusual for companies to penny-pinch like this when cash is scarce, the current surge in extending payment terms and underpaying feels like a throwback to the early days of the pandemic — a sense of desperation ad execs haven’t seen in a while. October 09, 2023 Ad tech’s cash crunch: Rising interest rates, late payments and financial uncertainty While it’s not unusual for companies to penny-pinch like this when cash is scarce, [the current surge]( in extending payment terms and underpaying feels like a throwback to the early days of the pandemic — a sense of desperation ad execs haven’t seen in a while. Additional coverage: - Pinterest has always seen itself as a full funnel platform, but [now it really wants]( marketers to do the same. - X's decision [to no longer automatically feature headlines]( in link posts has led publishers, including The New York Times and The Washington Post, to notify their newsrooms with guidelines for posting to the platform. - There are a number of headwinds [blowing in agencies’ direction hampering the ability]( to move forward without strain and extra effort. - Last week, celebrities including actor Tom Hanks, TV journalist Gayle King and YouTube creator MrBeast all warned of deepfake ad scams [featuring their likeness](. Other things to know about - Across exchanges and programmatic channels, new and alternative advertising strategies are [emerging as viable alternatives to Google’s dominance](. Sponsored by Browsi. - For advertisers working with consumer packaged goods, the complexity of factors such as price and distribution makes it [difficult to prove the impact of marketing on sales](. Sponsored by Mutinex. - On UberEats, brands use in-feed display ads to [reach users through geo-targeting, category targeting and behavioral targeting](. Produced in partnership with Marketecture. Top Stories Ivy Liu [Navigating Economic Instability]( [Ad tech’s cash crunch: Rising interest rates, late payments and financial uncertainty]( While it’s not unusual for companies to penny-pinch like this when cash is scarce, the current surge in extending payment terms and underpaying feels like a throwback to the early days of the pandemic — a sense of desperation ad execs haven’t seen in a while. howdy! [Marketing on Platforms]( [Pitch deck: How Pinterest is pitching itself to advertisers in 2023]( Pinterest has always seen itself as a full funnel platform, but now it really wants marketers to do the same. [Sponsored by Piwik PRO]( [Flexible analytics partners offer large organizations the setups and insights they need]( For marketing teams, identifying a flexible analytics partner that provides actionable insights is powering data-driven mindsets and better campaigns. Advertisement howdy! [Evolving Agencies]( [Media Buying Briefing: What the Media Buying Summit revealed about agencies' main pain points]( There are a number of headwinds blowing in agencies’ direction hampering the ability to move forward without strain and extra effort [Sponsored by Outbrain]( [Why humans must be the gatekeepers against AI bias]( As AI technologies differ from setup to setup, some show inherent biases that can undermine campaign data analytics, bringing human review back into the equation. howdy! [Publishing in the Platform Era]( [‘What a bozo move’: Publishers react to X update removing headlines from posts]( X’s decision to no longer automatically feature headlines in link posts has led publishers, including The New York Times and The Washington Post, to notify their newsrooms with guidelines for posting to the platform. Advertisement [Sponsored by Channel Factory]( [How content-based advertising and attention bolster campaign outcomes]( As the industry struggles with targeting via user data, advertisers are finding success in focusing on contextual advertising based on content rather than an individual’s personal information. howdy! [Generative AI]( [AI Briefing: Social platforms start tasting the bitter fruit of generative AI]( Last week, celebrities including actor Tom Hanks, TV journalist Gayle King and YouTube creator MrBeast all warned of deepfake ad scams featuring their likeness. howdy! [Generative AI]( [AI Briefing: Social platforms start tasting the bitter fruit of generative AI]( Last week, celebrities including actor Tom Hanks, TV journalist Gayle King and YouTube creator MrBeast all warned of deepfake ad scams featuring their likeness. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](