Publishers reckon with declining Facebook referral traffic as the platform pulls away from news

Publishers are still feeling the effects of a change Facebook made in May that caused a steep decline in referral traffic. Nearly four months later, publishers aren’t sure when — or if — that traffic will come back. October 04, 2023 [PRESENTED BY]( [Publishers reckon with declining Facebook referral traffic as the platform pulls away from news]( Publishers are still feeling the effects of a change Facebook made in May that caused a steep decline in referral traffic. Nearly four months later, [publishers aren’t sure when — or if — that traffic will come back](. Additional coverage: - There are still those who believe that AR has a place in the marketing funnel, however big or small right now — just as Snapchat doubles down on the goal of [transforming augmented reality into a formidable ads business](. - Digiday’s [second annual Media Agency Report]( examines the current and future state of media agencies, from the perspective of client spending (within media channels and by client categories) and agency use of AI. - This week’s [Digiday+ Future of TV Briefing]( looks at the post-strike landscape for producers preparing to pitch projects to TV networks, streaming services and film studios. - With Pokémon Go revenues falling year over year, Niantic, its developer, is [looking beyond its popular augmented reality game to generate profits](. - In [episode four of the “Is This The Metaverse?” narrative podcast](, Glossy international fashion reporter Zofia Zwiegliska spotlights the brand opportunity when it comes to fashion in the metaverse. - Digiday sibling WorkLife is proud to present [season two of "The Return,"]( a podcast about what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. Other things to know about - As publishers face a time where print and digital revenues are running dry, they’re [turning to more innovative ways to make money](. Sponsored by Amply. - Across exchanges and programmatic channels, new and alternative advertising strategies are [emerging as viable alternatives to Google’s dominance](. Sponsored by Browsi. - Beyond display ads, challenges with fragmentation and user IDs apply to [a prized channel among digital advertisers: connected TV](. Produced in partnership with Marketecture. Top Stories Ivy Liu [Publishing in the Platform Era]( [Publishers reckon with declining Facebook referral traffic as the platform pulls away from news]( Publishers are still feeling the effects of a change Facebook made in May that caused a steep decline in referral traffic. Nearly four months later, publishers aren’t sure when — or if — that traffic will come back. howdy! [Marketing on Platforms]( [Snapchat’s AR is still a work in progress in the eyes of marketers]( There are still those who believe that AR has a place in the marketing funnel, however big or small right now. SPONSORED BY [Logo] [How Paramount Advertising is always innovating and always advanced]( [img] The way audiences consume media has fundamentally changed. They’re watching everything, everywhere, all at once, and advertisers need a simple, effective way to reach them. Advertising teams need tools to optimize engaging these audiences at scale and harness data-backed offerings from new measurement players that better manage inventory and improve results. They also need a future-proof path to a multi-currency marketplace in which to use them. With its advanced advertising solutions and leadership in new currencies, Paramount Advertising makes it easier for marketers to navigate this new convergent media landscape and find the right audience. 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[Gaming & Esports]( [Why Niantic is investing in rewarded AR to develop new revenue streams]( With Pokémon Go revenues falling year-over-year, Niantic, its developer, is looking beyond its popular augmented reality game to generate profits. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](