There is a new definition for MFAs, but it's meant to be open to interpretation

A new definition for MFAs is available but the vague nature of the guidelines is leading to a lack of standards that might prevent adoption. October 03, 2023 [PRESENTED BY]( [There is a new definition for MFAs, but it's meant to be open to interpretation]( A [new definition for MFAs is available]( but the vague nature of the guidelines is leading to a lack of standards that might prevent adoption. Additional coverage: - The Los Angeles Rams recently [used Snapchat's augmented reality technology]( for an advertisement on the football team's home turf, Sofi Stadium. - Overall there’s more due diligence from marketers when it comes to influencer marketing efforts now, according to marketers and agency execs, who say that there’s been more rigor over the last year, and especially over the last six months. More in this [Digiday+ Marketing Briefing](. - The [Digiday Podcast will include more marketing trends]( as it expands its coverage area as Kimeko McCoy succeeds Tim Peterson as the new co-host. - The quarter will be make or break for many publishers, platforms and networks looking to either make up shortfalls or increase their growth before the books are closed. In other words, it’s become much harder to predict how the fourth quarter will shake out. [At least that’s the perspective of GSTV CEO Sean McCaffrey.]( Other things to know about - Your last chance to [enter the WorkLife Awards]( is October 20. Don't miss this chance to gain valuable recognition for your company's unique values and culture. - By creating dynamic templates that accommodate messaging and creative, advertisers are [streamlining creative iteration and shortening time]( to market. Sponsored by Clinch. - With viewer attention vital to driving engagement and maximizing the ROI of campaigns, [advertisers focus on contextual-driven campaigns]( as a more effective and respectful way to engage audiences. Sponsored by Channel Factory. Top Stories [Beyond Ads]( [There is a new definition for MFAs, but it's meant to be open to interpretation]( A new definition for MFAs is available but the vague nature of the guidelines is leading to a lack of standards that might prevent adoption. howdy! [Beyond Ads]( [How the NFL's LA Rams advertises to in-stadium fans with Snapchat's AR technology]( The collaboration between the Los Angeles Rams and Snapchat goes back to 2020 as the Rams made became the first NFL team to conceive a Snapchat AR experience, affording fans the opportunity to virtually wear the team’s recently unveiled uniform. SPONSORED BY [Logo] [How Paramount Advertising is always innovating and always advanced]( [img] The way audiences consume media has fundamentally changed. They’re watching everything, everywhere, all at once, and advertisers need a simple, effective way to reach them. Advertising teams need tools to optimize engaging these audiences at scale and harness data-backed offerings from new measurement players that better manage inventory and improve results. They also need a future-proof path to a multi-currency marketplace in which to use them. With its advanced advertising solutions and leadership in new currencies, Paramount Advertising makes it easier for marketers to navigate this new convergent media landscape and find the right audience. [Learn More]( [Sponsored by Pathlabs]( [Why more agencies are working with media execution partners]( As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute campaigns. howdy! [The Creator Economy]( [Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships]( Overall there’s more due diligence from marketers when it comes to influencer marketing efforts now, according to marketers and agency execs, who say that there’s been more rigor over the last year, and especially over the last six months. [Sponsored by Outbrain]( [Why humans must be the gatekeepers against AI bias]( As AI technologies differ from setup to setup, some show inherent biases that can undermine campaign data analytics, bringing human review back into the equation. howdy! [Marketing on Platforms]( [The Digiday Podcast welcomes Kimeko McCoy as its new co-host]( Kimeko McCoy will succeed Tim Peterson as the new co-host of the Digiday Podcast. Advertisement [Sponsored by Piano]( [For publishers, revenue from data unification is on the rise]( Publishers are relying on customer data platforms and other technologies to unify audience and customer data information to strengthen and diversify campaign performance for their advertising partners. howdy! [Strategizing for the Future]( [GSTV's CEO Sean McCaffrey: As Q4 kicks off, it's getting harder to predict how it will shakeout]( The quarter will be make or break for many publishers, platforms and networks looking to either make up shortfalls or increase their growth before the books are closed. howdy! [Strategizing for the Future]( [GSTV's CEO Sean McCaffrey: As Q4 kicks off, it's getting harder to predict how it will shakeout]( The quarter will be make or break for many publishers, platforms and networks looking to either make up shortfalls or increase their growth before the books are closed. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](