The DoJ's antitrust battle with Google underlines Big Tech's preference for secrecy, a growing bugbear for advertisers

The legal battle sees Apple and Google et al attempt to conceal their inner workings, developments that mirror the experience of their media customers. October 02, 2023 [PRESENTED BY]( The DoJ's antitrust battle with Google underlines Big Tech's preference for secrecy, a growing bugbear for advertisers The legal battle [sees the attempt]( from Apple and Google et al to conceal their inner workings, developments that mirror the experience of their media customers. Additional coverage: - Tuesday starts Digiday’s twice-yearly Media Buying Summit, [taking place]( this time at the Ritz Carlton Tiburón in Naples, Fla. - When it comes to agencies, both of Meta's older sibling social media platforms [may be past]( their primes. - As Meta makes celebrity-like chatbots, ChatGPT [learned to]( "hear," "see" and "speak" while Spotify is piloting AI-translated podcasts. - The publishers [who attended the Digiday Publishing Summit]( were focused on the potential upsides of applying the technology to their operations while guarding against the downsides. - Now that ChatGPT users [can surf the internet for information](, some publishers are reconsidering the weight of the issue. - As agencies [prepare for record political spending]( in 2024, Stagwell is gearing up for the election with new partnerships, products and ad spending predictions. Other things to know about - With next year’s third-party cookie deprecation deadline looming, digital advertisers [continue experimenting with new tools to help them navigate the changing landscape](. Produced in partnership with Marketecture. - The fragmented nature of the RMN ecosystem has [made it difficult for advertisers to measure across disparate networks](, but as brands gain more knowledge, they’re finding solutions. Sponsored by Best Buy Ads. - Marketers across all industries are taking notes from healthcare and banking teams that have managed to control personal information and [remain compliant regarding personal data while still developing strong advertising campaigns](. Sponsored by Piwik PRO. Top Stories Ivy Liu [Marketing on Platforms]( [The DoJ's antitrust battle with Google underlines Big Tech's preference for secrecy, a growing bugbear for advertisers]( The legal battle sees Apple and Google et al attempt to conceal their inner workings, developments that mirror the experience of their media customers. howdy! [Evolving Agencies]( [Media Buying Briefing: Here are five areas affecting agencies we'll discuss at the Media Buying Summit]( The Summit offers a chance to share insights and knowledge around the media agency business, which is doing its best to adapt to tectonic change in the media business. SPONSORED BY [Logo] [How Paramount Advertising is always innovating and always advanced]( [img] The way audiences consume media has fundamentally changed. They’re watching everything, everywhere, all at once, and advertisers need a simple, effective way to reach them. Advertising teams need tools to optimize engaging these audiences at scale and harness data-backed offerings from new measurement players that better manage inventory and improve results. They also need a future-proof path to a multi-currency marketplace in which to use them. With its advanced advertising solutions and leadership in new currencies, Paramount Advertising makes it easier for marketers to navigate this new convergent media landscape and find the right audience. [Learn More]( [Sponsored by Permutive]( [With addressability and revenue lagging, publishers are shifting away from OMPs]( Open marketplace revenue is down 25%, and addressability is hovering at approximately 30%. In response, publishers are moving beyond OMP revenue and focusing on direct-sold strategies. howdy! [Marketing on Platforms]( [Digiday+ Research deep dive: Agencies find Meta's platforms aren't worth the investment]( When it comes to agencies, both of Meta’s older sibling social media platforms may be past their primes. [Sponsored by Klaviyo]( [Seasonal tactics to drive BFCM campaign success]( Black Friday Cyber Monday campaigns drive significant revenue for brands, and advertisers are increasingly focusing on high-value offers to win consumer spend. howdy! [Generative AI]( [AI Briefing: Celebrity bots, ChatGPT gets new senses, and more]( As Meta makes celebrity-like chatbots, ChatGPT learned to “hear,” “see” and “speak” while Spotify is piloting AI-translated podcasts. Advertisement [Sponsored by Mutinex]( [How Asahi Beverages optimized TV ad investments]( By leveraging marketing mix modeling, the Asahi team is analyzing the performance of key marketing channels against sales and revenue performance. howdy! [Generative AI]( [Publishers weigh generative AI’s pros and cons during the Digiday Publishing Summit]( The publishers who attended DPS were focused on the potential upsides of applying the technology to their operations while guarding against the downsides. howdy! [Generative AI]( [ChatGPT’s latest update fuels publishers’ concerns about AI chatbots siphoning traffic]( Now that ChatGPT users can surf the internet for information, some publishers are reconsidering the weight of the issue. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](