What the FTC's antitrust lawsuit says about Amazon's advertising business

The agency accused the e-commerce giant of conducting a range of anticompetitive behaviors that hurt both shoppers and sellers. September 27, 2023 [What the FTC's antitrust lawsuit says about Amazon's advertising business]( With its new antitrust lawsuit against Amazon, the Federal Trade Commission has officially begun [its new legal battle against the everything store](. Additional coverage: - Snapchat is looking to deepen its ties with the agency world — and [it’s using a custom video game](, “Snapchat Agency Adventure,” to do it. - This week’s [Digiday+ Future of TV Briefing]( looks at what an industry group’s conditional certification of three measurement currency contenders signals about the TV ad business’s measurement overhaul. - In this [YouTube Shorts case study](, Digiday+ Research assesses how brands and influencers are using Shorts to reach new audiences and what types of Shorts videos create the most buzz for marketers. - Efforts from multiple attention metrics firms to apply their methodologies to digital audio and streaming, notably the podcasting world, [were greeted with open arms]( by the likes of NPR, Audacy, iHeart and Spotify. - As in-housing settles in as a mainstay, [some marketers push for complete control](. Other things to know about - [Register for this online panel]( taking place today, September 27, at 2 p.m. ET to learn how Annex Business Media and Questex proved ROI to their advertisers, improved experiences and increased ad revenue. Sponsored by Omeda. - DTC became the hero of the at-home shopper in the early 2020s, but approaches to buying from digital channels continue evolving. [Take this survey]( and tell us how your approaches to digital and in-store channels have changed for a $5 gift card. Sponsored by Klaviyo. - Agencies are increasingly tapping media execution partners to [thread the needle between in-house teams and outsourced services](. Sponsored by Pathlabs. Top Stories Ivy Liu [Content & Commerce]( [What the FTC's antitrust lawsuit says about Amazon's advertising business]( The agency accused the e-commerce giant of conducting a range of anticompetitive behaviors that hurt both shoppers and sellers. howdy! [Gaming & Esports]( [Why Snapchat is using a custom video game to get closer to its agency partners]( Yesterday, Snapchat marked its return to in-person agency roadshows, sending company representatives to Horizon Media’s Manhattan office to showcase a Snap-designed video game intended to capture the essence of what it’s like to work at an agency — and how Snapchat can be part of the process. [Sponsored by Browsi]( [Why publishers are finding success through ad exchange diversification]( For publishers, diversifying bidder partners can profoundly influence revenue and user experience. Advertisement howdy! [Business of TV]( [Future of TV Briefing: TV ad industry’s measurement mess gets closer to cleanup phase]( This week’s Future of TV Briefing looks at what an industry group’s conditional certification of three measurement currency contenders signals about the TV ad business’s measurement overhaul. [Sponsored by Bango]( [How bundling content and services elevates customer experience]( According to a recent Bango survey, 78% of consumers want to manage all their subscriptions on a single platform. howdy! [Glossy]( [Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts]( Digiday+ Research assesses how brands and influencers are using Shorts to reach new audiences and what types of Shorts videos create the most buzz for marketers. Advertisement [Sponsored by Klaviyo]( [Seasonal tactics to drive BFCM campaign success]( Black Friday Cyber Monday campaigns drive significant revenue for brands, and advertisers are increasingly focusing on high-value offers to win consumer spend. howdy! [Audio Anywhere]( [How attention metrics is tuning into audio investments]( The latest example comes from work that attention metrics firm Adelaide did with several audio publishers, including iHeart, NPR and Audacity around an eBay campaign. howdy! [Evolving Agencies]( [Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control]( As in-housing settles in as a mainstay, some marketers push for complete control. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](