Key takeaways from the DoJ’s battle with Google that advertisers really should know

Early trial proceedings unearth intricate details over Google’s ad sales process. September 25, 2023 Key takeaways from the DoJ’s battle with Google that advertisers really should know Early trial proceedings [unearth intricate details]( over Google’s ad sales process. Additional coverage: - S4 Capital’s Media.Monks [is developing an AI offering]( for producing fan content and highlights targeted at Gen Z. - Publishing executives [shared their honest and unfettered opinions]( on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week. - During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters [assessed the industry's readiness](. - In the face of mounting pressure from clients to cut costs and better understand the nature of programmatic or automated buying of media, [some are choosing]( to shore up their data intelligence prowess. - Here is [a sampling]( of other AI-related news from last week. - As esports winter sets in, the companies [that are best insulated from the cold]( are the ones that designed their balance sheets for a years-long march to profitability — not the massive and rapid returns promised by some esports companies during the industry’s initial wave of growth. Other things to know about - [Register for this online panel]( on September 27 at 2 p.m. ET to learn how Annex Business Media and Questex proved ROI to their advertisers, improved experiences and increased ad revenue. Sponsored by Omeda. - For publishers, diversifying bidder partners can [profoundly influence revenue and user experience](. Sponsored by Browsi. - The open web can quickly lead to an overwhelming number of needed tools. Marketers are working to [pinpoint the resources that will benefit them most](. Produced in partnership with Marketecture. Top Stories Ivy Liu [Marketing on Platforms]( [Key takeaways from the DoJ’s battle with Google that advertisers really should know]( Early trial proceedings unearth intricate details over Google’s ad sales process. howdy! [Generative AI]( [Media.Monks applies AI to generate highlights, new media content for Gen Z]( S4 Capital’s Media.Monks is developing an AI offering for producing fan content and highlights targeted at Gen Z. [Sponsored by Clinch]( [How Albertsons Companies activated personalized creative at scale with automation]( To deliver hyper-localized product-centric digital campaigns at scale, ad ops teams powered creatives with aggregated data from Albertsons Companies’ nearly 2,300 U.S. stores. Advertisement howdy! [Generative AI]( [Publishing execs express concern over generative AI’s impact on traffic and IP protections]( Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week. [Sponsored by Smartly.io]( [How brands are using shopping ads on Instagram, TikTok, Snapchat and more]( In today’s fast-paced digital landscape, shopping ads have become a powerful tool for brands to reach their target audience and drive sales. howdy! [The Programmatic Publisher]( ['It’s gonna be a race’: Publishers speak out on the industry’s post-cookie preparedness]( During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry’s readiness. Advertisement [Sponsored by Klaviyo]( [BFCM campaigns are focusing on deliverability and audience segmentation]( To ensure consumers receive the increased communication brands plan for during BFCM, marketing teams are focusing on growing audience lists and testing deliverability. howdy! [Evolving Agencies]( [Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways]( It’s just the latest holding company to shake up its roster of products and offerings to simplify and speed up its ability to deliver better insights on media investments. howdy! [Generative AI]( [AI Briefing: What the ozone layer might teach us about holes in data]( Here is A sampling of other AI-related news from last week. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](