Apple's expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack

Apple’s limitless advertising ambitions means anxiety for ad tech vendors. September 18, 2023 Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack Apple's limitless advertising [means anxiety for ad tech vendors](. Additional coverage: - What’s deceptive, fueled by profit and involved in ad arbitrage? Made-for-advertising (MFA) sites. [Here’s a video explainer]( on what those are. - MFA publishers [are feeling the effects]( of the ad industry's takedown. - A Digiday+ Research survey [found that things are heating up]( when it comes to publishers' use of Instagram, and if things keep trending in the same direction it's possible that Instagram could even surpass its sibling social media platform. - Ever since bid shading [became prevalent in programmatic](, how do agencies know its working? There are still plenty of uncertainties and complexities around the benefits and downsides. - As top tech leaders visited Capitol Hill last week for more AI conversations — some under oath and others behind closed doors — some of the largest platforms [released even more generative AI tools]( for marketers and creatives. Other things to know about - Join us at the [Digiday Media Buying Summit]( from October 3-5 in Naples, Fla. to connect one-on-one with media buying execs from Dentsu, Publicis, MediaCom and more. - Advertisers are increasingly turning to DCO to build, manage and optimize omnichannel campaigns efficiently. Agencies: [Take this survey]( and tell us how you’re bringing efficiency and innovation to your DCO efforts for a $5 gift card. Sponsored by Clinch. - Agencies are increasingly tapping media execution partners to [thread the needle between in-house teams and outsourced services](. Sponsored by Pathlabs. Top Stories [The Programmatic Publisher]( [Apple's expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack]( Apple’s limitless advertising ambitions means anxiety for ad tech vendors. howdy! [The Programmatic Marketer]( [WTF are made-for-advertising sites (MFAs)]( With each passing day, MFAs grow more refined, perpetuating a lucrative grift that shows no signs of abating. [Sponsored by Klaviyo]( [DTC brands: How are your omnichannel approaches changing?]( DTC became the hero of the at-home shopper in the early 2020s, but approaches to buying from digital channels continue evolving. Take this survey and tell us how your omnichannel approaches are scoring revenue and we'll send you a $5 gift card. Advertisement howdy! [Beyond Ads]( [Confessions of an MFA publisher]( MFA publishers are feeling the effects of the ad industry’s takedown. [Sponsored by Dish Media]( [Retail brands are enhancing performance with addressable TV]( To avoid waste, brands are leaning on addressable media — specifically addressable TV — and leveraging one-to-one household targeting and rich, first-party customer data to target shoppers with laser focus. howdy! [Publishing in the Platform Era]( [Digiday+ Research deep dive: Publishers crack the code of making Instagram work for them]( A Digiday+ Research survey found that things are heating up when it comes to publishers’ use of Instagram, and if things keep trending in the same direction it’s possible that Instagram could even surpass its sibling social media platform. Advertisement [Sponsored by Best Buy Ads]( [Advertisers are boosting RMN campaigns with advanced personalization]( As consumers increasingly demand personalized targeting, advertisers are working to identify the right steps to take with retail media campaigns to implement personalization tactics in the best way. howdy! [The Programmatic Marketer]( [Media Buying Briefing: Agencies’ views for and against bid shading]( Ever since bid shading became prevalent in programmatic, how do agencies know it’s working? There are still plenty of uncertainties and complexities around the benefits and downsides. howdy! [Generative AI]( [AI Briefing: Adobe and Salesforce expand AI tools while tech CEOs visit Congress]( As top tech leaders visited Capitol Hill last week for more AI conversations — some under oath and others behind closed doors — some of the largest platforms released even more generative AI tools for marketers and creatives. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](