As the DOJ's Google antitrust trial begins with opening arguments, here's what you need to know

The Justice Department’s first of two legal battles against the search giant has finally gone to trial. Here’s a recap of day one. September 13, 2023 As the DOJ's Google antitrust trial begins with opening arguments, here's what you need to know The Justice Department's first of two legal battles against the search giant has finally gone to trial. [Here's a recap of day one](. Additional coverage: - Google vp of ads Dan Taylor's staunch defense of YouTube's child protections [is unwavering](. - This week’s Future of TV Briefing [looks at what the Disney-Charter pay-TV distribution deal]( seems to indicate about the increasingly more-complementary-than-contentious relationship between traditional TV and streaming. - This report, looking at professional publications, [is the third piece to come out]( of our Digiday Subscription Index, a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions. - With so many retailers [getting into the retail media business]( in the last few years, it’s become a chaotic marketplace — albeit one with more than $100 billion in potential ad spend. Criteo aims to bring order to it. - Marketing budgets [remain under scrutiny]( as inflation looms over Q4. - As more data and channels become available, marketers and agencies [are moving toward developing]( more metrics beyond a brand’s KPIs. - Toyota's dealer association [has set its sights on a strategic mission](: to amplify the reach and awareness of San Francisco 49ers quarterback, Brock Purdy. Other things to know about - Just released: The [Digiday Technology Awards Winners Guide]( highlights the winning campaigns from the 2023 Digiday Technology Awards. Check out winning campaigns from New York Times Advertising, Seismic, Disney Advertising and more. - As advertisers struggle to reach target audiences and run impactful campaigns through major channels, their allegiance to OMPs is declining, [causing publishers to rethink their strategies, too](. Sponsored by Permutive. - By creating dynamic templates that accommodate messaging and creative, advertisers are [streamlining creative iteration and shortening time to market](. Sponsored by Clinch. Top Stories Ivy Liu [Content & Commerce]( [As the DOJ's Google antitrust trial begins with opening arguments, here's what you need to know]( The Justice Department’s first of two legal battles against the search giant has finally gone to trial. Here’s a recap of day one. howdy! [Brand Safety]( [Google says it’s time for ‘dialogue’ with the industry following controversial report on YouTube ads]( Google vp of ads Dan Taylor’s staunch defense of YouTube’s child protections is unwavering. [Sponsored by Omeda]( [How two successful publishers optimized ROI for advertisers and drove revenue for themselves]( Register for this online panel on September 27 at 2 p.m. ET to learn how Annex Business Media and Questex proved ROI to their advertisers, improved experiences and increased ad revenue. Advertisement howdy! [Business of TV]( [Future of TV Briefing: The Disney-Charter deal signals looming equilibrium between traditional TV and streaming]( This week’s Future of TV Briefing looks at what the Disney-Charter pay-TV distribution deal seems to indicate about the increasingly more-complementary-than-contentious relationship between traditional TV and streaming. [Sponsored by Clinch]( [Agencies: How are you shaping dynamic creative campaigns?]( For agencies, dynamic advertising is a critical tool for serving personalized creative to the right audiences. Take this survey and tell us how your teams are innovating within your DCO program for a $5 gift card. howdy! [Subscriptions]( [Digiday+ Research Professional Subscription Index: Bloomberg, Forbes, Politico focus on member benefits]( This report, looking at professional publications, is the third piece to come out of our Digiday Subscription Index, a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions. Advertisement [Sponsored by Marketecture]( [How publishers and marketers are refining affiliate and reporting workflows]( The open web can quickly lead to an overwhelming number of needed tools. Marketers are working to pinpoint the resources that will benefit them most. howdy! [Retail Revolution]( [Criteo looks to unify retail media with a DSP and a three-pronged set of data tools and solutions]( With so many retailers getting into the retail media business in the last few years, it’s become a chaotic marketplace — albeit one with more than $100 billion in potential ad spend. Criteo aims to bring order to it. howdy! [Navigating Economic Instability]( [Marketers are 'hopeful yet reasonable' ahead of Q4 and holiday season]( Marketing budgets remain under scrutiny as inflation looms over Q4. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](