Anatomy of an ad tech outrage

Be it ad fraud, hidden ad tech fees, black box algorithms or data leakages, the industry’s history demonstrates fleeting concern for such matters. Why should MFAs be treated any differently? September 01, 2023 [Anatomy of an ad tech outrage]( Be it ad fraud, hidden ad tech fees, black box algorithms or data leakages, the industry’s history demonstrates fleeting concern for such matters. [Why should MFAs be treated any differently?]( Additional coverage: - With [TikTok's new search ads toggle out of beta]( and available to all advertisers, agency execs expect that increased interest in social search efforts on the platform will now not only focus on organic efforts but paid as well. - Evil Geniuses CEO Nicole LaPointe Jameson is no longer involved in the esports org's day-to-day operations, as Evil Geniuses’ chief innovation officer steps in as interim CEO. [We talked with LaPointe Jameson about her departure.]( - At Stagwell agency Code and Theory, [Kirstyn Nimmo is leading efforts]( to expand an inclusion practice and training across its workforce and client base. - Small shop Left off Madison [aims to recreate Madison Avenue of olden days](, with media and creative together under one roof — with an aim to deliver specific insights on ethnicities. - Our most-read story this week: [The MFA uproar puts curation of programmatic advertising in the spotlight](. Other things to know about - [Join this webinar]( on September 27 at 2 p.m. ET to learn how publishers are unlocking effective ad campaigns for their partners across all channels. Learn what’s driving exposure, precise targeting and high-conversion outcomes while increasing publishers’ revenue. Sponsored by Omeda. - As consumers face economic uncertainty, brands are [using audience-focused strategies to pull consumers away from their competitors](. Sponsored by DISH Media. - In a fragmented programmatic space, marketers are seeking tools to [streamline buying and navigate an ever-changing landscape](. Produced in partnership with Marketecture. Top Stories Ivy Liu [The Programmatic Marketer]( [Anatomy of an ad tech outrage]( Be it ad fraud, hidden ad tech fees, black box algorithms or data leakages, the industry’s history demonstrates fleeting concern for such matters. Why should MFAs be treated any differently? howdy! [Marketing on Platforms]( [With TikTok's new search ad toggle, agency execs see marketers accelerating organic search efforts]( With the new search ads toggle out of beta and available to all advertisers, agency execs expect that increased interest in social search efforts on the platform will now not only focus on organic efforts but paid as well. [Sponsored by Pathlabs]( [Why more agencies are working with media execution partners]( As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute campaigns. Advertisement howdy! [Gaming & Esports]( [Evil Geniuses CEO Nicole LaPointe Jameson is officially stepping down]( As of today, LaPointe Jameson is no longer involved in Evil Geniuses’ day-to-day operations, but she will remain on staff for the next two weeks to aid in the transition in an advisory role. Chris DeAppolonio, who previously served as Evil Geniuses’ chief innovation officer, is stepping in as the organization’s interim CEO. [Sponsored by Zeropark]( [Guide: To make the most of BFCM, marketers are rethinking messaging strategies]( During BFCM, flashy messaging and deals will only get marketers so far. Values are in play, and consumers prefer to shop with brands that can show they’re socially responsible, even during the busiest shopping seasons. howdy! [Agency Culture]( [How Code and Theory’s Kirstyn Nimmo vision for inclusion means making it a part of 'all of our strategies']( At Stagwell agency Code and Theory, Kirstyn Nimmo is leading efforts to expand an inclusion practice and training across its workforce and client base. Advertisement [Sponsored by Silverpush]( [Advertisers are using generative AI to tailor campaigns that align with audience interests]( To effectively engage with audiences, teams are using generative AI to assess how content is consumed, identifying themes, sentiment patterns and topics that will resonate with them. howdy! [Evolving Agencies]( [Left off Madison digs into specific ethnicities to carve out its niche]( The small shop aims to recreate Madison Avenue of olden days, with media and creative together under one roof — with an aim to deliver specific insights on ethnicities. howdy! [Evolving Agencies]( [Left off Madison digs into specific ethnicities to carve out its niche]( The small shop aims to recreate Madison Avenue of olden days, with media and creative together under one roof — with an aim to deliver specific insights on ethnicities. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](