YouTube is under fire again, this time over child protection

Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’ August 18, 2023 [YouTube is under fire again, this time over child protection]( [YouTube will face yet more scrutiny over its policies]( after a new study revealed that it served ads to minors, appearing to contravene its own policies. Additional coverage: - The [deal market between publishers and sports betting companies]( is in a correction, according to media and agency executives. - TikTok officially launched its new e-commerce platform, TikTok Shop, earlier this month. [Here’s a look at how creators are using it.]( - After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, [as it turns out, it wasn't all that bad](, a Digiday+ Research survey found. - As social media becomes pay to play, [brands like to drive organic growth humor and online personas](. - While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the [horrific scenarios that still take place behind the scenes](. - Our most-read story this week: [The case for and against made-for-advertising sites](. Other things to know about - Tonight is your last chance to submit your entry to the [Greater Good Awards]( and showcase your company's commitment to giving back. Submit by tonight, August 18 at 11:59 pm PST. - Brands, agencies and publishers are increasingly [leaning on data enhancement and analytics to make their existing data assets work harder and smarter](. Sponsored by Wiland. - With increasing pressure to demonstrate ROI, advertisers are [turning to marketing-mix modeling to analyze the performance impact of campaign decisions](. Sponsored by Mutinex. Top Stories [Marketing on Platforms]( [YouTube is under fire again, this time over child protection]( Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’ howdy! [Content & Commerce]( [Publishers, sports betting companies reshuffle deals amid market changes]( The deal market between publishers and sports betting companies is in a correction, according to media and agency executives. [Sponsored by Marketecture]( [How walled gardens pose a challenge for ad verification]( Limited access to data from walled gardens makes it more difficult for advertisers to compare ad performance across different platforms, channels or campaigns. Advertisement howdy! [Content & Commerce]( [What TikTok's e-commerce launch could mean for marketers and content creators]( TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity. [Sponsored by ID5]( [Survey: The evolution of digital identity in 2023]( As cookies increasingly disappear from various platforms and channels, the industry continues to explore different identity resolutions. Take this survey and help ID5 highlight which identification methods teams are using in 2023. howdy! [Strategizing for the Future]( [Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead]( After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad. Advertisement [Sponsored by MNTN]( [How advertisers are shifting their CTV budgets in 2023 and 2024]( CTV has become a significant part of marketers’ strategy. Advertisers count on the channel for about half their ad revenue, and budgets track accordingly. howdy! [Brands in Culture]( [Why brands are still trying to be funny and chronically online — even in 'late stage social media']( As social media becomes pay to play, brands like to drive organic growth humor and online personas. howdy! [The Creator Economy]( ['The influencer industry can be really vile': Confessions of an influencer marketer on the industry's unfair hiring practices]( While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](