Marketers struggle to keep up with social media's bifurcation

Also: Ad tech M&A dry spell heats up Marketers find themselves entangled in a whirlwind of uncertainty, further complicated by the rapid pace of change catalyzed by the pandemic. August 16, 2023 [As social media platforms weigh up user experience versus monetization, marketers struggle to keep up]( Social media is becoming more bifurcated as an experience and [marketers are left trying to read the tea leaves]( to determine which channels will suit their needs. Additional coverage: - Riding the wave of recent dealmaking, [InMobi's acquisition of Quantcast]( follows InMobi’s previous purchase of performance measurement business Appsume in 2021. - This week’s [Digiday+ Future of TV Briefing]( looks at how the latest quarterly earnings season evinces more streaming subscriber growth struggles and a growing fondness for the bundle. - As the digital space becomes more crowded, [Nordstrom and Zappos are adding print]( to their marketing mixes. - In the newest installment of [Digiday+ Research's CMO Strategies series](, we focus on an analysis of the display ad landscape and its role in marketers’ playbooks. - In 2023, [esports industry leaders are adopting a more pragmatic tone]( as they attempt to steer the industry toward profitability by acknowledging both its strengths and its weak points. Other things to know about - Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists. [Check out the full announcement here](. - Ad tech stacks often [fail to provide interoperable components out of the box](, which means more complexity, less flexibility and lost time for agencies. Sponsored by Clinch. - From personalized messaging on mobile devices to customized offers based on brand interactions, [consumers expect seamless experiences](. Sponsored by Quantcast. Top Stories Ivy Liu [Marketing on Platforms]( [As social media platforms weigh up user experience vs. monetization, marketers struggle to keep up]( Marketers find themselves entangled in a whirlwind of uncertainty, further complicated by the rapid pace of change catalyzed by the pandemic. howdy! [InMobi acquires Quantcast’s consent management platform as ad tech M&A dry spell heats up]( Riding the wave of recent dealmaking, this acquisition follows InMobi’s previous purchase of performance measurement business Appsume in 2021. [Sponsored by Mutinex]( [How marketing data empowers brands to be decisive]( Marketing-mix modeling helps teams like Samsung measure performance, allocate budgets, forecast future sales, understand consumer behavior and more. Advertisement howdy! [Business of TV]( [Future of TV Briefing: Streaming subscriber slowdown gives way to the great rebundling]( This week’s Future of TV Briefing looks at how the latest quarterly earnings season evinces more streaming subscriber growth struggles and a growing fondness for the bundle. [Sponsored by MNTN]( [In 2023, CTV occupies an integrated role in the advertising mix]( The intense early focus on CTV is now showing signs of settling into an established and integrated place in the marketing mix. howdy! [Experimental Channels]( [Why brands like Nordstrom and Zappos are revisiting print marketing]( As the digital space becomes more crowded, some big-name retailers are adding print to their marketing mixes. Advertisement [Sponsored by Activision Blizzard]( [Marketers are realizing the ultimate gaming experience spans all platforms]( As the technology behind mobile games evolves, gamers are increasingly viewing mobile games as premium experiences. Marketers unable to respond with a strong in-game ad strategy are missing out on a lucrative opportunity. howdy! [The Programmatic Marketer]( [CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic]( Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the display ad landscape and its role in marketers’ playbooks. howdy! [Gaming & Esports]( [Why the esports pragmatist is taking center stage as esports winter sets in]( In 2023, esports industry leaders are adopting a more pragmatic tone as they attempt to steer the industry toward profitability by acknowledging both its strengths and its weak points. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](