The case for and against made-for-advertising sites

In all fairness, this is less about advocating for advertising on these sites and more about providing an explanation as to why it happens. August 14, 2023 The case for and against made-for-advertising sites In all fairness, [this is less about advocating for advertising]( on these sites and more about providing an explanation as to why it happens. Additional coverage: - As AI becomes the industry's latest fascination, [here are the key words]( marketers need to know and understand. - The arrival of Lionel Messi to Major League Soccer’s Inter Miami team [has injected a thrill]( and excitement into soccer not seen since Pelé joined the NASL's Cosmos in 1975. - [A look at how]( building a news business around individual communities and followings within the gaming sphere has been successful in recent years. - As publishers [develop AI tools]( for their newsrooms, they have two choices when deciding what to build upon: open source or private large language models (LLMs). Here are the cases for and against going open source. - In recent years, Prudential [has retooled its approach]( to be consistent which in turn has led to efficiencies, according to chief brand officer Richard Parkinson, who credits the shift to the brand’s in-house media team. Other things to know about - Join us for the [Digiday Publishing Summit]( taking place in Miami from September 18-20 to hear from leaders at the New York Post, BBC Global News, Dotdash Meredith and more as they talk through current industry challenges and uncover solutions. - Many misconceptions plague the in-game advertising space, but by understanding what IGA truly is and how much the audience has grown, advertisers [identify the keys to successful gaming-based strategies and partnerships](. Sponsored by StackAdapt. - New developments in first-party data, RFPs and audience strategies are impacting publisher revenue — and advertiser relationships. [Take this survey]( and let us know about the future of open marketplace deals and direct-sold deals for a $5 gift card. Sponsored by Permutive. Top Stories Ivy Liu [The Programmatic Marketer]( [The case for and against made-for-advertising sites]( In all fairness, this is less about advocating for advertising on these sites and more about providing an explanation as to why it happens. howdy! [Generative AI]( [Digiday's definitive, if not exhaustive, 2023 artificial intelligence glossary]( As AI becomes the industry’s latest fascination, here are the key words marketers need to know and understand. [Sponsored by Piano]( [How publishers’ data management offerings and relationships are evolving]( As publishers invest more in data unification efforts, they’re reevaluating the targeting and advertising services offered to brands and agencies to address challenges and meet partners’ needs. Advertisement howdy! [Experimental Channels]( [Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies]( The arrival of Lionel Messi to Major League Soccer’s Inter Miami team has injected a thrill and excitement into soccer not seen since Pelé joined the NASL’s Cosmos in 1975. [Sponsored by Wiland]( [Report: The state of marketing data enhancement and analytics]( Brands and agencies are increasingly using the first-party and zero-party data collected directly from consenting consumers to fuel their targeted advertising. howdy! [Gaming & Esports]( [Why two esports journalists are combining their communities for a collective games media venture]( Wolf and Klimentov’s plan — to build a news business around their individual communities and followings within the gaming sphere — is one that has been successful for some non-gaming media operations in recent years. Advertisement [Sponsored by ID5]( [Survey: The evolution of digital identity in 2023]( As cookies increasingly disappear from various platforms and channels, the industry continues to explore different identity resolutions. Take this survey and help ID5 highlight which identification methods teams are using in 2023. We'll send you the results when they're published. howdy! [Generative AI]( [The case for and against open-source large language models for use in newsrooms]( As publishers develop AI tools for their newsrooms, they have two choices when deciding what to build upon: open source or private large language models (LLMs). Here are the cases for and against going open source. howdy! [Evolving Agencies]( [Why Prudential’s chief brand officer believes in-house media team drives efficiency, consistency and agility]( In recent years, Prudential has retooled its approach to be consistent which in turn has led to efficiencies, according to chief brand officer Richard Parkinson, who credits the shift to the brand’s in-house media team.   [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](