Unveiling uncertainty: Insights from Linda Yaccarino's interview on X's (formerly Twitter) direction under Elon Musk

Each time Yaccarino addressed a contentious aspect of the business, it seemed to trigger a cascade of new concerns, akin to an unending storm of uncertainty. August 11, 2023 Insights from Linda Yaccarino's Interview on X's (formerly Twitter) direction under Elon Musk Each time Yaccarino [addressed a contentious aspect of the business](, it seemed to trigger a cascade of new concerns, akin to an unending storm of uncertainty. Additional coverage: - It [would appear that investors' enthusiasm]( for the CTV narrative that has served TTD, Magnite and PubMatic so well for the last 18 months is starting to plateau. - As AR/VR becomes more accessible, [advertisers experiment with so-called faux out of home ads](, blurring lines between physical and digital reality. - Riot’s involvement in collegiate esports, which includes its partnership with GGTech as well as the Riot Scholastic Association of America, [signals how the company is playing]( the long game with its competitive gaming products. - As the AI boom continues, agencies [are pitching digital twinning](. But what is it? Its uses are actually a bit varied. - What happens if a celebrity's product that has been promoted authentically for a while [ends up being swept up]( in the TikTok de-influencing trend? Read this Confessions for more. - Our most-read story this week: Ad tech vendors [remain cautious]( about Google’s vision. Other things to know about - While business-to-business and business-to-consumer advertising methods are different for a reason, there are [aspects of B2C that B2B marketers can — and should — leverage](, such as spotlighting promises rather than features alone. Produced in partnership with Marketecture. - As publishers look to monetize their audiences and build deeper relationships with brands, they are changing their approaches to open marketplaces and direct-sold deals. Publishers: [Take this survey]( and tell us how you’re creating engagement and positive ad outcomes for a $5 gift card. Sponsored by Permutive. - The Atlanta Hawks leveraged automated media buying technology to [deliver sequential CTV ads with timely, game-specific CTAs](. Sponsored by MNTN. Top Stories [Marketing on Platforms]( [Unveiling uncertainty: Insights from Linda Yaccarino's interview on X's (formerly Twitter) direction under Elon Musk]( Each time Yaccarino addressed a contentious aspect of the business, it seemed to trigger a cascade of new concerns, akin to an unending storm of uncertainty. howdy! [The Programmatic Publisher]( [Here is why Wall Street's reception to the CTV narrative is cooling]( It would appear that investors’ enthusiasm for the CTV narrative that has served TTD, Magnite and PubMatic so well for the last 18 months is starting to plateau. [Sponsored by StackAdapt]( [WTF is IGA?]( In-game advertising can take several forms, but advertisers must understand the difference between advertising in games and intrinsic in-game advertising. Advertisement howdy! [Experimental Channels]( [What Maybelline’s 'faux OOH' ads say about the future of advertising in augmented reality]( As AR/VR becomes more accessible, advertisers experiment with so-called faux out of home ads, blurring lines between physical and digital reality. [Sponsored by ID5]( [Survey: The evolution of digital identity in 2023]( As cookies increasingly disappear from various platforms and channels, the industry continues to explore different identity resolutions. Take this survey and help ID5 highlight which identification methods teams are using in 2023. howdy! [Gaming & Esports]( [Why esports companies are bringing order to the collegiate space in 2023]( Riot’s involvement in collegiate esports, which includes its partnership with GGTech as well as the Riot Scholastic Association of America, signals how the company is playing the long game with its competitive gaming products. Advertisement [Sponsored by MNTN]( [How brands are integrating automation within their CTV advertising mix]( Brands are turning to CTV automation solutions that balance campaign reach with performance goals to avoid wasted spend. howdy! [Experimental Channels]( [WTF is Digital Twinning?Â]( As the AI boom continues, agencies are pitching digital twinning. But what is it? Its uses are actually a bit varied. howdy! [Future of Work]( [Why Zoom’s AI privacy snafu should be a lesson for other companies]( While AI needs data to be trained and become smarter, what data should be used for that? [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](