How ad tech's measurement titans are pivoting to attention and activation

These are shifting sands everyone must make adjustments for, with one widely held interpretation is that both DoubleVerify and IAS believe that next year will see the final demise of third-party cookies. August 10, 2023 How ad tech's measurement titans are pivoting to attention and activation These [are shifting sands everyone must make]( adjustments for, but both DoubleVerify and IAS believe that next year will see the final demise of third-party cookies. Additional coverage: - The pitch deck slides [are devoted to telling]( a story that WeAre8 hopes will run counter to the surveillance capitalism narrative that has come to define the largest social media companies. Here’s a look at its pitch deck. - It might seem like Gen Z and Gen Alpha are very similar, but the agencies studying these younger cohorts [found there are nuances]( in how they consume media, game and interact with brands. - As the use of influencers became a marketing must-have, [here's what agency execs say]( is trending in influencer marketing. - Nextdoor [sees its newly launched AI assistant]( as helpful for users and businesses. Other things to know about - Join us at the [Digiday Media Buying Summit]( from October 3-5, where we’ll connect attendees with media buying leaders from Havas, Dentsu, OMD and many more. Your last chance to save on passes is August 21. - Advertisers hurt their budgets and ROI by [serving ads to incorrectly targeted audiences](. Sponsored by Channel Factory. - With increasing pressure to demonstrate ROI, advertisers are turning to marketing-mix modeling to [analyze the performance impact of campaign decisions](. Sponsored by Mutinex. Top Stories Ivy Liu [Future of Measurement]( [How ad tech's measurement titans are pivoting to attention and activation]( These are shifting sands everyone must make adjustments for, with one widely held interpretation is that both DoubleVerify and IAS believe that next year will see the final demise of third-party cookies. howdy! [Marketing on Platforms]( [Pitch deck: How WeAre8 presents itself to advertisers as it launches in the U.S.]( The slides are devoted to telling a story that WeAre8 hopes will run counter to the surveillance capitalism narrative that has come to define the largest social media companies. [Sponsored by MNTN]( [Virtual forum: TV advertising strategies in 2023]( Join this virtual forum on August 16 at 1 p.m. ET as Digiday, Modern Retail and MNTN discuss what strategies advertisers have utilized across TV in 2023 and what they expect to do in the coming year. Advertisement howdy! [Strategizing for the Future]( [Media Briefing: Musical chairs among the media industry executive suite]( Just past the midway point of 2023, the executive levels of many media companies look a lot different than they did at the beginning of the year. [Sponsored by Best Buy Ads]( [How brands are engaging consumers with hybrid retail media activations]( Retailers are introducing new ways to offer dynamic and interactive media experiences around store shelves, end caps, cooler doors, checkout aisles and other store real estate. howdy! [Strategizing for the Future]( [Here are the key differences between Gen Z and Gen Alpha that brands and agencies need to understand]( It might seem like Gen Z and Gen Alpha are very similar, but the agencies studying these younger cohorts found there are nuances in how they consume media, game and interact with brands. Advertisement [Sponsored by Wunderkind]( [How e-commerce retailers are mimicking luxury brands’ impressive in-store experiences]( Luxury brands are known for their ability to forge strong emotional connections with customers, especially when it comes to in-store experiences. Retailers and e-commerce brands are now following suit. howdy! [The Creator Economy]( [The definitive guide to what’s in and out for influencer marketing in 2023]( As the use of influencers became a marketing must-have, here’s what agency execs say is trending in influencer marketing. howdy! [Generative AI]( [Why Nextdoor is optimistic about AI-fueled growth despite declining user count]( The neighborhood-focused social network sees its newly launched AI assistant as helpful for users and businesses alike. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](