Here’s what ad and media execs really mean when commenting on a whirlwind Q2

Another earnings window, another round of contrasting outlooks on what is an undeniably tumultuous period for advertising and media. August 09, 2023 Here’s what ad and media execs really mean when commenting on a whirlwind Q2 Another earnings window, [another round of contrasting outlooks]( on what is an undeniably tumultuous period for advertising and media. Additional coverage: - This week’s [Future of TV Briefing]( looks at how platforms are pulling creators toward longer videos while brands push for shorter fare. - iHeartMedia, Spotify and Acast [reported revenue growth]( between 12% and 31% year over year in their podcast businesses during the second quarter of 2023. - As the NFL season approaches, [brands are stepping up]( their marketing efforts in anticipation of kickoff on Sept. 7. - By working with a variety of influencers, Polaroid [wants to appeal to younger generations]( like Gen Z as well as older generations who may be nostalgic for a time when they used the camera. Other things to know about - Limited access to data from walled gardens makes it more difficult for advertisers to [compare ad performance across different platforms, channels or campaigns](. Produced in partnership with Marketecture. - While marketers may have limited experience with video game advertising, it is [a channel that overperforms in terms of user attention](. Sponsored by Bidstack. - As advertisers focus on working with as many RMNs as possible, they are realizing the key is to be upfront with these partners regarding the [information they need to make effective campaign decisions](. Sponsored by Best Buy Ads. Top Stories Ivy Liu [Navigating Economic Instability]( [Here’s what ad and media execs really mean when commenting on a whirlwind Q2]( Another earnings window, another round of contrasting outlooks on what is an undeniably tumultuous period for advertising and media. howdy! [The Creator Economy]( [Future of TV Briefing: The push-pull for creators between short-form and long-form video]( This week’s Future of TV Briefing looks at how platforms are pulling creators toward longer videos while brands push for shorter fare. [Sponsored by DISH Media]( [Addressable TV is providing DTC pharma marketers with a new world of possibilities]( By utilizing deterministic data, analytics and closed-loop measurement within the advanced TV ecosystem, advertisers are achieving the scale of linear TV with the targeted messaging precision of digital. Advertisement howdy! [Audio Anywhere]( [Podcast networks report Q2 revenue growth, with positive signs for continued improvements in 2023]( iHeartMedia, Spotify and Acast reported revenue growth between 12% and 31% year over year in their podcast businesses during the second quarter of 2023. [Sponsored by Piwik PRO]( [Marketers are looking to healthcare’s achievements in data compliance to improve strategies]( To protect user data and privacy, marketers are looking to the strictest sectors for best practices and compliance examples. HIPAA regulations show teams how to work with sensitive data and ensure partners are up to par. howdy! [Beyond Ads]( [Pepsi and Verizon use giveaways ahead of the NFL season to court new consumers]( Brands like Verizon and Pepsi are offering a fresh round of giveaways to engage with NFL fans and attract potential customers among them. With its partnership with the NFL, Verizon intends to put its focus on its customers, and it is leveraging digital advertising on Instagram and Fantasy Football sites, as well as original Instagram content, to attract followers and NFL fans to sign up for its MyPlan service, which includes NFL Sunday Ticket for free. Advertisement [Sponsored by Clinch]( [Why ad tech disruption is costing agencies time and money]( The more complex an agency’s tech stack becomes, the more friction teams experience when streamlining workflows and deploying campaigns. howdy! [The Creator Economy]( [How Polaroid is using influencers to pitch analog imperfection to Gen ZÂ]( By working with a variety of influencers, the brand is seeking to appeal to younger generations like Gen Z as well as older generations who may be nostalgic for a time when they used Polaroids.  howdy! [The Creator Economy]( [How Polaroid is using influencers to pitch analog imperfection to Gen ZÂ]( By working with a variety of influencers, the brand is seeking to appeal to younger generations like Gen Z as well as older generations who may be nostalgic for a time when they used Polaroids.  [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](