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The rise of discerning publishers: Ad tech vendors face increased scrutiny

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digiday.com

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Mon, Aug 7, 2023 10:04 AM

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Somewhere amidst all this uncertainty in the ad tech sector, publisher nervousness has transformed i

Somewhere amidst all this uncertainty in the ad tech sector, publisher nervousness has transformed into cautiousness. August 07, 2023 The rise of discerning publishers: Ad tech vendors face increased scrutiny Somewhere amidst all this uncertainty in the ad tech sector, publisher [nervousness has transformed]( into cautiousness. Additional coverage: - People have used OpenAI’s ChatGPT to bypass publishers’ paywalls. So [how can publishers protect]( their subscription businesses against generative AI chatbots siphoning their subscriber-only content? - Chipotle’s partnership with Evo s[hows how brands are beginning to realize]( the natural engagement and marketing value of the fighting game community. - Generative AI [has taken the industry by storm](. However, clients aren't sold just yet. - Independent agencies [are finding a niche]( in developing their measurement capabilities leveraging marketing mix modeling — and it is helping them differentiate from the holding companies and smaller agencies. - Vegard Johnsen [has spent the past decade]( on tools related to ad-fraud, ad-blocking, data privacy and content monetization. Other things to know about - Tomorrow is your last chance to save on passes for the upcoming [Digiday Publishing Summit]( in Miami. Don't miss this chance to secure months' worth of meetings with publishing leaders over just three days. Prices rise after tomorrow, August 8. - Marketers across all industries are taking notes from healthcare and banking teams that have managed to [control personal information and remain compliant regarding personal data]( while still developing strong advertising campaigns. Sponsored by Piwik PRO. - Despite the longstanding assumption that most gamers play on PC and consoles, among the 3 billion gamers worldwide, [more than 90% of them are mobile gamers](. Sponsored by Activision Blizzard. Top Stories Ivy Liu [The Programmatic Publisher]( [The rise of discerning publishers: Ad tech vendors face increased scrutiny]( Somewhere amidst all this uncertainty in the ad tech sector, publisher nervousness has transformed into cautiousness. howdy! [Subscriptions]( [Why protecting paywalled content from AI bots is difficult business]( People have used OpenAI’s ChatGPT to bypass publishers’ paywalls. So how can publishers protect their subscription businesses against generative AI chatbots siphoning their subscriber-only content? [Sponsored by Marketecture]( [Group targeting capabilities are maximizing new business wins for B2B marketers]( Business-to-business marketing focuses on activating decision-makers at target companies, converting them into customers. Group targeting offers B2B marketers efficient ways to maximize their campaigns. Advertisement howdy! [Why Chipotle is investing in esports marketing through Evo and the fighting game community]( Chipotle’s partnership with Evo shows how brands are beginning to realize the natural engagement and marketing value of the fighting game community. [Sponsored by Clinch]( [How interoperability facilitates collaboration among agency teams and tech]( Ad tech stacks often fail to provide interoperable components out of the box, which means more complexity, less flexibility and lost time for agencies. howdy! [Generative AI]( [AI's black box problem has clients cautious but curious, agency execs say]( Generative AI has taken the industry by storm. However, clients aren’t sold just yet. Advertisement [Sponsored by Bidstack]( [Brands are leveraging video game ads to reach the next generation of consumers]( Gen Z spends more time gaming than watching TV and streaming services combined, but investment in the form of ad dollars remains relatively low. howdy! [Future of Measurement]( [Media Buying Briefing: Here's how independent agencies are using marketing mix modeling]( Independent agencies are finding a niche in developing their measurement capabilities leveraging marketing mix modeling – and it is helping them differentiate from the holding companies and smaller agencies in this area. howdy! [Privacy]( [Longtime Google exec joins AdBlock Plus Parent Eyeo as chief product officer]( Vegard Johnsen has spent the past decade on tools related to ad-fraud, ad-blocking, data privacy and content monetization. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](

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