Former employees remain uncompensated after MediaMath's bankruptcy filing

How the losses in ad tech’s biggest bankruptcy are hitting home. August 02, 2023 Former employees remain uncompensated after MediaMath's bankruptcy filing [How the losses]( in ad tech's biggest bankruptcy are hitting home. Additional coverage: - A beta version of the new AI assistant [can analyze products](, keywords and other attributes across various retail networks. - This week’s Future of TV Briefing [looks at how ad-supported streamers]( including Disney+, Max and Netflix have lowered their base CPMs in this year’s upfront market. - Given sneakerheads’ natural inclination for collecting things, [it’s not surprising]( that shoe brands have been some of the first non-Web3-native companies to realize the revenue-generating potential of NFT drops. - Why Hang Media [is hoping a Twitch for athletes and their fans]( is of interest to Gen Z viewers. - Lionel Messi [joining Major League Soccer]( under the Inter Miami team reignited the interest of some brands looking to hire the Argentinean star to reach a more diverse audience. Other things to know about - Join us for the [Digiday Publishing Summit]( taking place in Miami from September 18-20 to connect with publishing leaders from the New York Post, VICE Media, Forbes and many more. Secure your pass by Tuesday, August 8 to save. - As streaming TV wins greater audience share, pharmaceutical brands are [leaning heavily into impression-based and data-driven ad buying to drive brand impact, DTC connections and build incremental reach](. Sponsored by DISH Media. - Advertisers are prioritizing diverse audience outreach and partnering with diverse-owned businesses to [make meaningful consumer connections.]( Sponsored by Channel Factory. Top Stories Ivy Liu [The Programmatic Publisher]( [Former employees remain uncompensated after MediaMath's bankruptcy filing]( How the losses in ad tech’s biggest bankruptcy are hitting home. howdy! [Generative AI]( [Publicis' Profitero debuts new GPT-powered chatbot to analyze e-commerce data]( A beta version of the new AI assistant can analyze products, keywords and other attributes across various retail networks. [Sponsored by Best Buy Ads]( [Unpacked guide: Framing measurement and attribution solutions in a fragmented RMN ecosystem]( From Modern Retail: Because retail media campaigns drive to a retailer’s site in many cases instead of a brand’s, it’s up to the retailer to share necessary customer activity information, adding yet another layer of complexity for advertisers. Advertisement howdy! [Business of TV]( [Future of TV Briefing: How top streamers’ ad prices have trended in this year’s upfront negotiations]( This week’s Future of TV Briefing looks at how ad-supported streamers including Disney+, Max and Netflix have lowered their base CPMs in this year’s upfront market. [Sponsored by Wiland]( [How brands, agencies and publishers are using marketing data to enhance campaigns]( AI-driven data analysis and identity resolution tools are helping brands, agencies and publishers better understand customers and prospects. howdy! [Brands in Culture]( [Why Puma is investing in Web3 despite the skepticism of crypto winter]( Given sneakerheads’ natural inclination for collecting things, it’s not surprising that shoe brands have been some of the first non-Web3-native companies to realize the revenue-generating potential of NFT drops. Advertisement [Sponsored by ID5]( [Survey: The evolution of digital identity in 2023]( As cookies increasingly disappear from various platforms and channels, the industry continues to explore different identity resolutions. Take this survey and help ID5 highlight which identification methods teams are using in 2023. howdy! [Experimental Channels]( [A Zoom (kinda) but with athletes: How Hang Media hopes to attract Gen Z to sports in a way TV can't]( Hang Media is employing a formula of matching brand sponsors with popular athletes around sporting events relevant to those athletes, and giving fans the chance to hang with them in a Zoom-like setting. It’s kind of a Twitch for athletes and their fans. howdy! [Brands in Culture]( [Inside Hard Rock Cafe's ad featuring Lionel Messi in the kitchen]( Lionel Messi joining Major League Soccer under the Inter Miami team reignited the interest of some brands looking to hire the Argentinean star to reach a more diverse audience. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](