Monumental early user growth shows what might be next for Meta's Threads

While everyone is caught up in the excitement of the shiny new platform, Digiday has compiled a rundown of what the app’s users, engagement and revenue predictions are right now. July 13, 2023 Monumental early user growth shows what might be next for Meta's Threads While everyone [is caught up in the excitement]( of the shiny new platform, Digiday has compiled a rundown of what the app’s users, engagement and revenue predictions are right now. Additional coverage: - One of the key areas of discussion [focused on whether companies should be]( required to let users opt out of having their data used for training AI models. - A new [Digiday+ Research report]( showcases current podcast ad budgets and ad strategies to ascertain whether real-world spending tracks with expert predictions for growth. - Although esports org Sentinels [is following an equity crowdfunding strategy](, its approach to the raise builds on lessons the company learned from Sen Society, the subscription-based fan club it introduced in May 2023. - Publishers [want to keep subscribers locked in]( as long as possible but early intervention is key. - Ladbible [is currently getting a feel]( for what works and what doesn’t on the platform compared to other apps. Other things to know about - Just released: The [Digiday Media Awards Winners Guide]( highlights the winning campaigns from the 2023 Digiday Media Awards. Check out winning campaigns from Ancestry, Xaxis and Hilton [here](. - To make their data work harder and smarter, brands, agencies and publishers are [making data enhancement and data analytics integral parts of their campaign planning processes](. Sponsored by Wiland. - For publishers, creating testing cohorts that contrast their most engaged audiences with their most arms-length readers (and viewers) [unlocks insights into how recency, frequency and volume drive successful content strategies](. Sponsored by Viafoura. Top Stories Ivy Liu [Marketing on Platforms]( [Monumental early user growth shows what might be next for Meta's Threads]( While everyone is caught up in the excitement of the shiny new platform, Digiday has compiled a rundown of what the app’s users, engagement and revenue predictions are right now. howdy! [Generative AI]( [U.S. lawmakers focus on copyright issues around AI's impact on intellectual property]( One of the key areas of discussion focused on whether companies should be required to let users opt out of having their data used for training AI models. [Sponsored by Permutive]( [What The Independent is teaching publishers about first-party data-only strategies]( Register for this webinar on July 26 at 10 a.m. ET to learn about the future of first-party data, emerging trends and the opportunities that lie ahead for publishers, as well as the valuable lessons gained from The Independent’s journey toward becoming a first-party data-only publisher. Advertisement howdy! [Audio Anywhere]( [Digiday+ Research: Podcasts draw devoted audiences, but ad spending lags]( To gain a better understanding of podcast advertising’s future, Digiday+ Research, in partnership with Sounds Profitable, conducted an in-depth analysis of advertisers’ current podcast ad budgets and ad strategies to ascertain whether real-world spending tracks with expert predictions for growth and overall optimism about podcast ad spending. [Sponsored by Alexander Group]( [How media companies are improving sales efficiency]( Media and consumer technology companies are refining sales approaches to enhance valuable client relationships. howdy! [Gaming & Esports]( [Sentinels' equity crowdfunding shows how esports orgs' business plans are getting more creative — and complex]( Although Sentinels is following an equity crowdfunding strategy, its approach to the raise builds on lessons the company learned from Sen Society, the subscription-based fan club it introduced in May 2023. Advertisement [Sponsored by Activision Blizzard]( [Defining premium experiences is essential for advertisers and gamers]( A game’s quality matters dramatically to the 3 billion players consuming them, so it’s no wonder gamers find subpar experiences frustrating. However, they welcome in-game advertising experiences that feel connected to their gaming experience. howdy! [Subscriptions]( [Media Briefing: How publishers are racing to engage new subscribers in hopes of improving retention]( Publishers want to keep subscribers locked in as long as possible but early intervention is key. howdy! [Marketing on Platforms]( ['Not going to pretend that we've got a fancy strategy': How Ladbible is getting a feel for Meta’s Twitter rival Threads]( The social-first publisher is currently getting a feel for what works and what doesn’t on the platform compared to other apps. [All Latest Stories]( You received this email because you’re a member of the Digiday community. 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