'We felt uncomfortable with the lack of control': How DPG Media is reducing its reliance on Google ad tech

DPG Media is joining the likes of Axel Springer, Salon and Bloomberg in taking back control over how its media is monetized. July 12, 2023 'Uncomfortable with the lack of control': How DPG Media is reducing its reliance on Google ad tech DPG Media [is joining the likes]( of Axel Springer, Salon and Bloomberg in taking back control over how its media is monetized. Additional coverage: - This week’s Future of TV Briefing [highlights the types]( of generative AI tools that are being applied to video productions. - The PepsiCo deal with EA [shows why EA’s decision to end]( its partnership with football’s global governing body in May 2022 may have been a boon for the game developer. - The timing of Roblox's Partner Program [makes clear its overarching purpose](: to further legitimize Roblox’s unique flavor of advertising in the eyes of marketers at major brands. - A [new study from Magna Nexxen]( confirms that excessive ad repetition on CTV not only hurts the reputation of the brand, it can have a deleterious effect on the streaming platform too. - Some podcast networks [are seeing a bright spot]( at a time of industry correction: a growing cohort of international podcast listeners. - Creator marketing platform CreatorIQ [is developing new metrics]( to help advertisers measure the impact of creator efforts against traditional marketing. Other things to know about - Join us at the [Digiday Media Buying Summit]( from October 3-5 in Naples, where we'll bring together media buying leaders for three days of insights and networking. Don't miss this opportunity to connect one-on-one with prospects and secure weeks' worth of meetings over the span of just three days. - At this stage in CTV’s evolution, providers can largely [determine how they want to track and present results to advertisers](. Sponsored by Tatari. - Brands are [tackling inventory-visibility issues by utilizing high-quality analytics tools]( to collect and draw insights from metrics such as growth rates, sell-through, reorder and replenishment rates and more. Sponsored by NuORDER. Top Stories Ivy Liu [The Programmatic Publisher]( ['We felt uncomfortable with the lack of control': How DPG Media is reducing its reliance on Google ad tech]( DPG Media is joining the likes of Axel Springer, Salon and Bloomberg in taking back control over how its media is monetized. howdy! [Generative AI]( [Future of TV Briefing: The guide to generative AI tools for video making]( This week’s Future of TV Briefing highlights the types of generative AI tools that are being applied to video productions. [Sponsored by Infillion]( [Understanding and overcoming the challenges of post-omnichannel marketing]( To future-proof marketing strategies in this evolving space, marketers are adopting context- and customer-forward strategies based on real-time behavior, online and offline environments and the psychology of customers. Advertisement howdy! [Gaming & Esports]( [How PepsiCo's partnership with EA highlights the brand's expanding approach to gaming]( The PepsiCo deal shows why EA’s decision to end its partnership with football’s global governing body in May 2022 may have been a boon for the game developer. In addition to crossing off its former $150 million per year licensing fee with FIFA, EA no longer has to involve FIFA in discussions with potential brand partners. [Sponsored by MNTN]( [Brands are using CTV to drive awareness with prospecting and retargeting efforts]( Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results. howdy! [Gaming & Esports]( [How Roblox's Partner Program is helping the platform assert its legitimacy as a marketing channel]( The timing of Roblox’s Partner Program makes clear its overarching purpose: to further legitimize Roblox’s unique flavor of advertising in the eyes of marketers at major brands. Advertisement [Sponsored by Pantheon]( [WTF is web ops for agencies?]( Agencies are working with brand marketers to implement web ops technology and practices, develop vital collaboration and drive meaningful business results. howdy! [Business of TV]( [Ad overexposure on CTV hurts streamers as much as brands]( A new study from Magna Nexxen confirms that excessive ad repetition on CTV not only hurts the reputation of the brand, it can have a deleterious effect on the streaming platform too. howdy! [Audio Anywhere]( [U.S. podcasters are attracting more international listeners]( Some podcast networks are seeing a bright spot at a time of industry correction: a growing cohort of international podcast listeners. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. 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