Newsroom unions are pushing management to negotiate AI use

Newsroom unions are urging management to agree to new terms on the topic of AI and the impact it will have on their employees and editorial production. July 11, 2023 [Newsroom unions are pushing management to negotiate AI use]( Newsroom unions [are urging management to agree]( to new terms on the topic of AI and the impact it will have on their employees and editorial production. Additional coverage: - The former CTO of the Democratic National Committee [is skeptical of Congress’s ability]( to regulate AI but hopeful that a collective understanding of AI can rein in the technology. - There’s [been a noticeable vibe shift]( in recent years, particularly over the last year, as marketers are getting back to fundamentals and keeping their heads down to focus on the work amid the more difficult economy. - Bloomingdale's [wants to drive traffic]( to its retail location while also driving social media engagement with its Barbie pop-up experience. - Dentsu [is strengthening its reach]( with Gen Z consumers as it expands in the gaming and anime sectors. Other things to know about - The last chance to enter the [Digiday Awards]( is Friday, July 21. Don't miss this chance to be recognized as one of the companies, campaigns and creatives modernizing media and marketing. - Diverse audiences are valuable, but overly cautious block lists are [sometimes preventing a range of readers and viewers from discovering brands' content](. Sponsored by Channel Factory. - Brands are optimizing their website and owned channels to [ensure shoppers will encounter the items they’re most likely to purchase](. Sponsored by Wunderkind. Top Stories Ivy Liu [Modern Newsroom]( [Newsroom unions are pushing management to negotiate AI useÂ]( Newsroom unions are urging management to agree to new terms on the topic of AI and the impact it will have on their employees and editorial production. howdy! [Generative AI]( [Emerson Collective’s Raffi Krikorian explains why he’s technically optimistic about AI’s societal implications]( The former CTO of the Democratic National Committee is skeptical of Congress’s ability to regulate AI but hopeful that a collective understanding of AI can rein in the technology. [Sponsored by Experian]( [As TV consumption changes, currencies need to match the changing landscape]( Changing TV consumption is shedding light on how legacy systems can create measurement challenges. Some industry leaders are calling for a deeper discussion about the who, what, where and when of TV viewership in the form of currency. Advertisement howdy! [Marketing Briefing: Why the halcyon days of the rock star CMO may be over as the role evolves in a difficult economy]( There’s been a noticeable vibe shift in recent years, particularly over the last year, as marketers are getting back to fundamentals and keeping their heads down to focus on the work amid the more difficult economy. [Sponsored by Kerv]( [How advertisers are leveraging attention to improve video strategies]( Marketers are changing their standards of what qualifies as authentic attention to better determine how ads impact the bottom line. howdy! [Beyond Ads]( [Vying for new shoppers, Bloomingdale's joins Barbiecore boom]( Bloomingdale’s intends to drive traffic to its retail location while also driving social media engagement with its pop-up experience by resharing Instagram stories from people who have visited the store. For this reason, Bloomingdale’s is keen to acquire new customers who have never been to Bloomingdale’s before, according to Frank Berman, CMO of Bloomingdale’s. The financial agreement between the brands was not disclosed. Advertisement [Sponsored by Piano]( [New report: The state of customer data management for publishers]( Publishers are relying on customer data platforms and other technologies to unify audience and customer data information to strengthen and diversify campaign performance for their advertising partners. howdy! [Evolving Agencies]( [Dentsu seeks strong Gen Z connections with expansions into gaming, anime]( The Japanese-based agency holding company is strengthening its reach with Gen Z consumers as it expands in the gaming and anime sectors. howdy! [Evolving Agencies]( [Dentsu seeks strong Gen Z connections with expansions into gaming, anime]( The Japanese-based agency holding company is strengthening its reach with Gen Z consumers as it expands in the gaming and anime sectors. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](