New lawsuits want to take OpenAI to court

Also: MediaMath seeks bankruptcy protection New lawsuits against the maker of ChatGPT come as the overall industry faces additional regulatory pressure in the U.S. and Europe. July 03, 2023 [As regulatory pressure mounts for artificial intelligence, new lawsuits want to take OpenAI to court]( New lawsuits against the maker of ChatGPT come as [the overall industry faces additional regulatory pressure]( in the U.S. and Europe. Editor's note: Digiday will be off for the July 4th holiday. Look for our next newsletter on Wednesday, July 5. Additional coverage: - [MediaMath is filing for bankruptcy protection](, an emergency proceeding that took place after it failed to successfully negotiate terms with potential buyers in recent weeks. - With [music platform Coke Studio](, Coca-Cola wants to move beyond just working with artists for advertising by creating original songs from various artists with a range of backgrounds. - With more use of generative AI in content, there has been a question arising around the quality produced and the potentially wasted ad spending associated with poor-quality inventory. More in this [Digiday+ Media Buying Briefing](. - Spain’s premier soccer league [La Liga is revamping its app]( and establishing a direct relationship with its fans. Other things to know about - Your last chance to save on entries for the [Greater Good Awards]( is this Friday, July 7. Don't miss this chance to recognize how your company is giving back and making a positive impact. - In-store ads have become part of marketers’ multichannel approaches as they seek to [drive discovery and consideration for brands and products](. Sponsored by Best Buy Ads. - Because the traditional marketing and sales funnel no longer accounts for how consumers move between channels, marketers are [shifting to more flexible approaches and delivering seamless, cohesive experiences](. Sponsored by Infillion. Top Stories [Generative AI]( [As regulatory pressure mounts for artificial intelligence, new lawsuits want to take OpenAI to court]( New lawsuits against the maker of ChatGPT come as the overall industry faces additional regulatory pressure in the U.S. and Europe. howdy! [The Programmatic Marketer]( [MediaMath seeks bankruptcy protection]( One of the oldest ad tech companies makes move after talks with potential buyers breakdown. [Sponsored by Alexander Group]( [Media companies that maximize efficiencies are driving profitable revenue]( If managed correctly, the right investments, alignment and efficiencies within media organizations can lead to more profitable revenue streams. Advertisement howdy! [Brands in Culture]( [Coca-Cola believes in music in ads so much it is growing its own studio to record original songs]( In recent weeks, Coke Studio rolled out the first of roughly 25 songs to be released this year from May to September as part of the effort which will see 19 different artists work on collaborations together. [Sponsored by True Anthem]( [Report: The publisher’s guide to evergreen content]( Download this guide to learn how publishers use AI solutions to identify, curate, and distribute evergreen content. howdy! [Strategizing for the Future]( [Media Buying Briefing: Agencies wonder whether generative AI leads to more wasted ad spending and production]( With more use of generative artificial intelligence in content, there has been a question arising around the quality produced and the potentially wasted ad spending associated with poor-quality inventory. Advertisement [Sponsored by Wunderkind]( [Why optimized online experiences rely on understanding consumer preferences]( Brands are optimizing their website and owned channels to ensure shoppers will encounter the items they’re most likely to purchase. howdy! [Brands in Culture]( [Why Spanish soccer league La Liga is relaunching its app as part of a DTC play]( The app will try to cease being results-focused to become more of an entertainment hub. Fans will have the opportunity to watch match highlights, delve into archive footage and access statistics about their favorite teams and players. howdy! [The Creator Economy]( [What Shein's misstep means for the influencer marketing industry]( With Shein influencers under fire, influencer agency executives talk industry ripple effects. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](