Cannes unveils clues to next steps for Apple's ad ambitions

Also: CNIL's decision to fine Criteo €40M during Cannes There were no big battle plans laid out by Apple execs during their meetings with ad tech vendors on the Cote d’Azure. Instead, conversations were more about the here and now — i.e. the tech giant’s search business. June 23, 2023 [PRESENTED BY]( [Cannes unveils clues to next steps for Apple's ad ambitions]( There were no big battle plans laid out by Apple execs during their meetings with ad tech vendors on the Cote d’Azure. Instead, conversations were more about the here and now — [i.e. the tech giant's search business](. Additional coverage: - After a five-year case, the [CNIL's decision to fine Criteo €40 million during Cannes Lions]( is being seen by some observers as a strong signal sent to the ad tech world. - Conversations around generative AI have shifted from fear to curiosity, [seemingly reaching an inflection point]( at this year’s Cannes Lions Festival of Creativity. - The dysfunction of the industry felt particularly palpable in Cannes this year as execs continued to schmooze and dine as layoffs back home have hit nearly every area of the ad industry’s ecosystem: from Big Tech to media to brands. [More in this Cannes Briefing.]( - Anne Coghlan, co-founder and COO of Scope3, cautioned on [today's Digiday podcast from Cannes]( that publishers who do not make serious attempts to mitigate their impact on the environment could see their business reduced over time. - With Pride Month in full swing, [brands are seizing on opportunities to reach gamers]( via thoughtful messaging that resonates with marginalized groups. - The New York Times is trying out a new way to get more readers to pay for a NYT Cooking subscription: [texting emojis for free recipes](. - Our most-read story of the week: [Uber partners with Omnicom Media Group]( to meld rider data with Omni’s insights. Other things to know about - Tonight is the last chance to enter the [Digiday Technology Awards](. Don't miss this opportunity to put your tech in front of our judges from Adobe, Imagination, Forbes and many more. Submit by the last chance deadline tonight, June 23 at 11:59 p.m. PT. - By analyzing how gamers define a premium game as well as how advertisers see premium advertising within the space, [marketers can identify successful in-game ad placements to create their own premium experiences](. Sponsored by Activision Blizzard. - [Download this guide]( to learn how publishers use AI solutions to identify, curate, and distribute evergreen content. Sponsored by True Anthem. Top Stories [The Programmatic Marketer]( [Cannes unveils clues to next steps for Apple's ad ambitions]( There were no big battle plans laid out by Apple execs during their meetings with ad tech vendors on the Cote d’Azure. Instead, conversations were more about the here and now — i.e. the tech giant’s search business. howdy! [Privacy]( [With a €40 million GDPR fine against Criteo, French regulators target the Parisian giant over its data practices]( After a five-year case, the CNIL’s decision during Cannes Lions is being seen by some observers as a strong signal sent to the ad tech world. SPONSORED BY [Logo] [The fastest-growing streaming service is delivering endlessly popular hits]( [img] Paramount is home to fan favorites in every genre, from iconic reality franchises including ‘Survivor’ and ‘The Challenge’ to beloved comedies like ‘Ghosts’ and ‘South Park’ and top kid-friendly programs like ‘SpongeBob SquarePants’ and ‘PAW Patrol.’ With captivating dramas like ‘Yellowjackets,’ ‘Tulsa King,’ ‘Star Trek: Picard,’ ‘Rabbit Hole,’ ‘Fire Country’ and ‘Yellowstone’ — the most-watched show on TV — Paramount’s programming delivers the audiences brands and advertisers want to reach. Paramount is also behind big sports events like ‘NFL on CBS’ and culture-defining experiences like the BET Awards. When it comes to entertainment, Popular is Paramount. [Learn More]( [Sponsored by PubMatic]( [How publishers and ad buyers are increasing the sustainability of their campaigns]( Responsible media efforts are helping protect the planet and society while reducing supply chain redundancy, boosting campaign quality and saving money for businesses. howdy! [Generative AI]( [Execs differ on what form AI will take in their companies at Cannes — but agree it will have a place]( Conversations around generative artificial intelligence have shifted from fear to curiosity, seemingly reaching an inflection point at this year’s Cannes Lions Festival of Creativity. [Sponsored by Quantcast]( [Guide: Engaging the connected consumer with CTV]( Marketers use data to personalize each connected touchpoint for consumers, including CTV. howdy! [Future of Work]( [Cannes Briefing: Despite economic worries, industry carries on as usual in Cannes — plus CMO video series]( The dysfunction of the industry felt particularly palpable in Cannes this year as execs continued to schmooze and dine over rosé that was never filled fast enough as layoffs back home have hit nearly every area of the ad industry’s ecosystem: from Big Tech to media to brands. Advertisement [Sponsored by Infillion]( [Post-omnichannel marketing has marketers re-evaluating the new customer journey]( As marketing becomes more complex, it’s created an environment that’s made it easier for brands to reach consumers, but more difficult to make an impact on their target audience. To cut through the noise, marketers need to adopt a new mindset. howdy! [Beyond Ads]( [Digiday podcast at Cannes: Why emissions need to be taken seriously today, not tomorrow]( Anne Coghlan, co-founder and COO of Scope3, cautioned that those publishers who do not make serious attempts to mitigate their impact on the environment could see their business reduced over time. howdy! [Gaming & Esports]( [How brands hope to reach gamers using thoughtful messaging during Pride Month — without pandering]( But while gamers are a diverse group that is willing to engage with brands, diversity messaging can often fall flat, with Pride activations coming across as more of a cash grab than a genuine effort to improve the lives of LGBTQ+ gamers. Digiday spoke to DEI and streaming industry experts to learn why brands’ efforts to reach gamers via diversity messaging can fall flat — and how marketers can overcome these challenges. [All Latest Stories]( You received this email because you’re a member of the Digiday community. 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