Uber partners with Omnicom Media Group to meld rider data with Omni's insights

The data collaboration will let the media agency network serve up its clients’ advertising using Uber’s mobility and delivery signals. June 20, 2023 [PRESENTED BY]( [Uber partners with Omnicom Media Group to meld rider data with Omni's insights]( Continuing its rollout of new partnerships and collaborations in the commerce media space that it’s announcing at Cannes Lions this week, Digiday has learned that [Omnicom Media Group has partnered with Uber Advertising]( on a data collaboration. Additional coverage: - IAB Tech Lab’s Open Private Join and Activation provides a process for matching advertisers' and publishers' first-party data sets and activating them for ad targeting, [as we detail in this explainer video](. - As Twitter's Cannes presence gets notably smaller, other digital players ramp things up. More in this [Cannes Briefing](. - On [day two of the Digiday podcast at Cannes Lions](, leaders from L.A.-based Zambezi agency shared their thoughts on how media innovation has made the creative stronger, while creative inspired media to try new things. - UTA's Damon Lau sees an advantageous landscape for gamers who are considering new streaming rights contracts, Lau said on the [latest episode of the Digiday Podcast](. - While marketers are always pressured to prove the need for ad spending — marketing’s reputation as a cost-center continues to be difficult to shake off — the need to do so this year is even more prominent. More in this [Digiday+ Marketing Briefing](. - Esports org Misfits' rebrand [reflects its recent pivot into content creation](, particularly its redoubled focus on Misfits’ creator-fueled businesses inside metaverse platforms such as Minecraft and Roblox. - The Independent's revenue grew by 12% this year, but the larger win was being able to [reduce the company's dependency on advertising]( in an already tough market. - Will AI [take the “human” out of human resources](? That’s the question experts are trying to answer. Other things to know about - Your last chance to enter the [Digiday Technology Awards]( is this Friday, June 23. Don't miss this opportunity to put your tech in front of our judges from Adobe, Forbes, Imagination and many more. - [Download this new guide]( to learn how marketers are investing more in enhancing their ad content regardless of the channel to better align the audience experience with the surrounding context. Sponsored by Infillion. - Sophisticated [AI solutions’ algorithms are helping publishers identify evergreen content]( based on their specific, relevant parameters. Sponsored by True Anthem. Top Stories Ivy Liu [Content & Commerce]( [Uber partners with Omnicom Media Group to meld rider data with Omni's insights]( The data collaboration will let the media agency network serve up its clients’ advertising using Uber’s mobility and delivery signals. howdy! [Life Beyond the Cookie]( [WTF is IAB Tech Lab’s Open Private Join and Activation?]( OPJA provides a process for matching advertisers’ and publishers’ first-party data sets and activating them for ad targeting. SPONSORED BY [Logo] [The fastest-growing streaming service is delivering endlessly popular hits]( [img] Paramount is home to fan favorites in every genre, from iconic reality franchises including ‘Survivor’ and ‘The Challenge’ to beloved comedies like ‘Ghosts’ and ‘South Park’ and top kid-friendly programs like ‘SpongeBob SquarePants’ and ‘PAW Patrol.’ With captivating dramas like ‘Yellowjackets,’ ‘Tulsa King,’ ‘Star Trek: Picard,’ ‘Rabbit Hole,’ ‘Fire Country’ and ‘Yellowstone’ — the most-watched show on TV — Paramount’s programming delivers the audiences brands and advertisers want to reach. Paramount is also behind big sports events like ‘NFL on CBS’ and culture-defining experiences like the BET Awards. When it comes to entertainment, Popular is Paramount. [Learn More]( [Sponsored by Stirista]( [As second-screening accelerates, marketers are refining their CTV strategies]( In a fragmented TV landscape, brands and agencies are using CTV alongside other omnichannel tactics to reach audiences. howdy! [Brands in Culture]( [Cannes Briefing: Twitter's absence at Cannes makes space for competitors]( As Twitter’s Cannes presence gets notably smaller, other digital players ramp things up. [Sponsored by NuORDER]( [Report: The wholesaler’s guide to omnichannel strategy]( Download this guide to learn how brands are turning wholesale data into actionable insights. howdy! [Evolving Agencies]( [Digiday podcast at Cannes Lions: How to deal with the reaction to 'woke' culture]( Freeman and Teng also shared their thoughts on how media innovation has made the creative stronger, while creative inspired media to try new things. Advertisement [Sponsored by MNTN]( [How brands are integrating automation within their CTV advertising mix]( Brands are turning to CTV automation solutions that balance campaign reach with performance goals to avoid wasted spend. howdy! [Gaming & Esports]( [As Twitch backpedals rev share policy, UTA's Damon Lau thinks creators are poised to win]( UTA’s Damon Lau sees an advantageous landscape for gamers who are considering new streaming rights contracts. howdy! [Evolving Agencies]( [Marketing Briefing: Marketers face conundrum to 'do more with less' and prove every dollar works 'two or three times harder']( While marketers are always pressured to prove the need for ad spending — marketing’s reputation as a cost-center continues to be difficult to shake off — the need to do so this year is even more prominent. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). 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