Marketers balance skepticism, utilization in AI-media buying

Also: Popsugar's Play/Ground and the publisher event model in 2023 Marketers have reservations about engaging in a high-stakes game called “Trust the Robot,” wherein they relinquish their valuable data and control over how their campaign goals should be achieved to AI systems. June 12, 2023 [‘Trust issue is the core’: Marketers balance skepticism with utilization in their adoption of AI-media buying on platforms]( Marketers [have reservations about engaging in a high-stakes game]( called “Trust the Robot,” wherein they relinquish their valuable data and control over how their campaign goals should be achieved to AI systems. Additional coverage: - This year, Popsugar pared down its health- and wellness-centric event from a two-day, 15,000-person festival to a one-day, 600-attendee affair that it hosted on June 2 in Los Angeles, [as documented in this video](. - ​​Can open-exchange programmatic ever overcome its reputation as a source of low-quality inventory? Is its main attraction simply the fact that its cost-per-reach is much lower than PMPs that often lack scale? Or is there a middle way? More in this [Digiday+ Media Buying Briefing](. - Tremor International [rebrands as Nexxen]( amid steepening competition in ad tech. - Digiday sibling WorkLife took [some of the most common AI misconceptions]( that have created a sense of panic and debunked them in this myth buster. Other things to know about - As publishers work with brands and agencies to grow commerce content, [they’re embracing solutions and partnerships that drive substantial revenue](. Sponsored by impact.com. - Retail media is a medium any industry can leverage, from travel to finance and more. Furthermore, by engaging retail customers with endemic and non-endemic products, they can [grow awareness, drive engagement and capture conversions](. Sponsored by Best Buy Ads. - [Apply to become a member]( of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. Top Stories Ivy Liu [The Programmatic Marketer]( [‘Trust issue is the core’: Marketers balance skepticism with utilization of AI-media buying on platforms]( Marketers have reservations about engaging in a high-stakes game called “Trust the Robot,” wherein they relinquish their valuable data and control over how their campaign goals should be achieved to AI systems. howdy! [Beyond Ads]( [How Popsugar’s Play/Ground exhibits the publisher event model in 2023]( This year, Popsugar pared down its health- and wellness-centric event from a two-day, 15,000-person festival to a one-day, 600-attendee affair that it hosted on June 2 in Los Angeles. [Sponsored by Infillion]( [How advertisers are making the transition to post-omnichannel campaigns]( Advertising experts recommend integrated approaches from a post-omnichannel perspective, which helps advertisers prioritize channels, platforms and devices based on audience affinity. Advertisement howdy! [Evolving Agencies]( [Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs]( Can open-exchange programmatic ever overcome its reputation as a source of low-quality inventory? Is its main attraction simply the fact that its cost-per-reach is much lower than PMPs that often lack scale? Or is there a middle way? [Sponsored by Activision Blizzard]( [To reach gamers, advertisers are targeting them on mobile]( There’s a longstanding assumption that most gamers play on PC and consoles. However, among the 3 billion gamers worldwide, over 90% of them are mobile gamers, too. howdy! [The Programmatic Marketer]( ['Some will close their gates, others will open to programmatic': Ofer Druker on the future of CTV]( As Tremor International rebrands as Nexxen amid steepening competition in ad tech. Advertisement [Sponsored by Experian]( [As TV consumption changes, currencies need to match the changing landscape]( Changing TV consumption is shedding light on how legacy systems can create measurement challenges. Some industry leaders are calling for a deeper discussion about the who, what, where and when of TV viewership in the form of currency. howdy! [Future of Work]( [Here are artificial intelligence’s biggest misconceptions]( We have taken some of the most common AI misconceptions that have created a sense of panic and debunked them in this myth buster. howdy! [Brands in Culture]( [How the push for anti-'woke' advertising could create controversy for brand startups]( As some push back on inclusive marketing, startups with more to lose sound off. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](