MediaMath and Viant are in talks to join forces

Also: Spotify cancels six true crime podcasts amid layoffs, Gimlet-Parcast merger Potential outcomes include one of ad tech’s most storied names debuting on the public markets via a buyout. June 07, 2023 [MediaMath and Viant are in talks to join forces]( Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks [with potential outcomes including Viant purchasing MediaMath](. Additional coverage: - Spotify is [canceling six shows and laying off 200 people]( as it merges its Gimlet and Parcast units to push its podcast business towards profitability. - Apple has managed to [whip marketers into a frenzy over its Vision Pro headset](. They know the technology is far too nascent to get carried away, but they are captivated by its potential. - There’s a growing awareness of the risks inherent in AI's ultra-powerful potential, but whether enough steps are being taken to mitigate them [remains a huge question mark](. - This week’s [Digiday+ Future of TV Briefing]( dives into the fraying relations between free, ad-supported streaming TV platforms and channel operators. - CEO Jeff Green [announced a series of overhauls to The Trade Desk's platform]( to loosen the vice-like grip the industry's Walled Gardens have over advertisers' budgets. - Our sister publication WorkLife’s special edition package, "How AI will influence the future of work," breaks through the hype around AI — both traditional and generative — and examines what its role will be in the future of work, for desk-based workers. [Explore the series.]( Digiday will be at Cannes Lions 2023 this year. Don’t miss our on-the-ground coverage — [sign up for our daily briefing](, which will be sent throughout the event, from June 19-24. See you there! Other things to know about - Many publishers are using tools such as [digital experience platforms to personalize readers’ digital experiences]( via alerts, notifications and curated news feeds. Sponsored by Viafoura. - Digitally-native and nimble brands are finding that they can [achieve strong performances and return on ad spend with data-driven TV buys](. Sponsored by Peer39. - The Brazilian Report, Paramount Brand Studio, New York Times Advertising and The Wall Street Journal are among the 2023 Digiday Media Award finalists. Check out the full announcement [here](. Top Stories Ivy Liu [The Programmatic Marketer]( [MediaMath and Viant are in talks to join forces]( Potential outcomes include one of ad tech’s most storied names debuting on the public markets via a buyout. howdy! [Audio Anywhere]( [Spotify cancels six true crime podcasts amid layoffs, Gimlet-Parcast merger]( Spotify is canceling six shows and laying off 200 people as it merges its Gimlet and Parcast units to push its podcast business towards profitability. [Sponsored by impact.com]( [The state of commerce content]( As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions. Advertisement howdy! [Experimental Channels]( [‘A gold rush moment’: Apple’s Reality Pro revives marketers’ AR ambitionsÂ]( It adds a whole new meaning to the term “second screen.” [Sponsored by Best Buy Ads]( [RMNs are addressing challenges that agencies are facing in 2023]( As agencies focus on optimizing return on ad spend and cost-per-acquisition, they are increasingly seeking out retail media networks. howdy! [Generative AI]( [As AI spreads across the marketing landscape, data's role will be key to success or danger]( There’s a growing awareness of the risks inherent in AI’s ultra-powerful potential, but whether enough steps are being taken to mitigate them remains a huge question mark. Advertisement [Sponsored by Best Buy Ads]( [Video: How retail media is transforming in 2023]( In this video, learn how brands and agencies are responding to the changing retail media landscape and optimizing campaigns for continued success. howdy! [Business of TV]( [Future of TV Briefing: FAST channel operators have hit a breaking point with streaming platforms]( This week’s Future of TV Briefing dives into the fraying relations between free, ad-supported streaming TV platforms and channel operators. howdy! [The Programmatic Marketer]( [The Trade Desk launches slew of updates in its quest to wrest ad dollars from Walled Gardens]( CEO Jeff Green announced a series of overhauls to The Trade Desk’s platform to loosen the vice-like grip the industry’s Walled Gardens have over advertisers’ budgets. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](