How much content is too much? Agencies are starting to ask that question

Agencies are beginning to rethink their approach to creating content for clients, with so much volume and competition these days. June 02, 2023 [How much content is too much? Agencies are starting to ask that question]( Agencies are [beginning to rethink their approach to creating content]( for clients, with so much volume and competition these days. Additional coverage: - Audiences craving more are [now being treated to captivating longer-form narratives](. It's the addictive nature of those quick hits that has fueled this transformation. - As the hype around artificial intelligence reaches a fever pitch, executives at Unity Technologies [are finding themselves at the center of the storm](. - Attention-based buying is turning into a legendary tale of patience and nonchalance. So when there’s a glimpse of progress, marketers tend to take notice. [Domino’s being one of them.]( - To boost brand awareness, Cars.com [is investing in influencer marketing](. - After 10 months of courtship, marketing tech holding company [The Brandtech Group wrapped its acquisition of Jellyfish](, a digital media and marketing group with global reach that Brandtech didn’t have. - Our most-read story this week: With advertising in flux, [Twitter is outsourcing ad monetization to ad tech](. Other things to know about - With privacy regulations influencing data collection and analysis, brands are [turning to CDPs to resolve customer identities](. Produced in partnership with Marketecture. - [Reaching subscriber and viewership goals]( comes with a two-part challenge of attracting millions of new subscribers while reducing churn to a more manageable level — or, put simply, finding new and existing viewers who will love the content on offer and continue to subscribe to get more of it. Sponsored by Wurl. - Digitally-native and nimble brands are finding that they can [achieve strong performances and return on ad spend with data-driven TV buys](. Sponsored by Peer39. Top Stories Ivy Liu [Evolving Agencies]( [How much content is too much? Agencies are starting to ask that question]( Agencies are beginning to rethink their approach to creating content for clients, with so much volume and competition these days. howdy! [Beyond Ads]( [Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content]( Audiences craving more are now being treated to captivating longer-form narratives. It’s the addictive nature of those quick hits that has fueled this transformation. [Sponsored by PubMatic]( [How publishers and ad buyers are increasing the sustainability of their campaigns]( Responsible media efforts are helping protect the planet and society while reducing supply chain redundancy, boosting campaign quality and saving money for businesses. Advertisement howdy! [Gaming & Esports]( [Why Unity Technologies is leaning into AI as economic headwinds pick up]( As one of the largest gaming companies listed on New York Stock Exchange, Unity Technologies leaned into AI during its May 10 earnings call, with Unity CEO John S. Ricciatello stressing Unity’s “competitive advantages in and around AI.” [Sponsored by Alliant]( [How brands are prioritizing audience data for successful campaign activation]( To ensure successful campaign execution, strategic brands see data as the foundational piece of their operations — not a supplemental afterthought. howdy! [The Programmatic Marketer]( [‘Its inevitable’: Domino’s hungers for attention and context Â]( Attention-based buying is turning into a legendary tale of patient and nonchalance. So when there’s a glimpse of progress, marketers tend to take notice. Domino’s being one of them. Advertisement [Sponsored by impact.com]( [Publishers are investing in commerce content as a strong revenue stream]( Publishers are doubling down on commerce content — driving revenue with engaging editorial content that simultaneously delivers sales for brands. howdy! [The Creator Economy]( [Why Cars.com is driving away from performance marketing and toward influencers]( To boost brand awareness, Cars.com is doubling down on its influencer marketing efforts. howdy! [Evolving Agencies]( [Brandtech Group finally closes its acquisition of Jellyfish as French investor Fimalac comes along for the ride]( After 10 months of courtship, marketing tech holding company The Brandtech Group wrapped its acquisition of Jellyfish, a digital media and marketing group with global reach that Brandtech didn’t have. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](