Podcasters turn to third-party vendors to sell subscriptions

Also: Big questions heading into this year's upfront market Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple. May 24, 2023 [Why podcasters are selling subscriptions through third-party vendors]( Many podcasters [are turning to third party platforms]( like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple. Additional coverage: - This week's [Digiday+ Future of TV Briefing]( highlights the top questions facing TV and streaming ad buyers and sellers heading into this year's upfront market. - Audio advertising is experiencing record growth, as privacy regulations continue impacting targeting tactics, [according to a study]( released by Comscore's programmatic division Proximic. - Three-quarters of agencies are actively preparing for the end of the third-party cookie, and 70% said they're doing so by [spending more on contextual targeting campaigns](, a Digiday+ Research survey found. - In addition to 3D mural art, Lenovo is focusing its efforts on digital marketing, particularly [social media with an "influencer-led approach."]( - Evil Geniuses has announced a new partnership with Thunderpick, a crypto and online esports betting platform — evidence that [some brands are still interested in using esports]( orgs as a conduit to the gaming audience. Other things to know about - Join us on July 13 just outside of NYC at the [Digiday Publisher Golf Outing]( for a chance to connect with industry-leading publishing execs over a casual round of golf followed by a happy hour. Secure your spot before June 14 to receive the lowest rate on passes. - [Download this email marketing guide]( to learn how marketers map customer journeys to surface deeper insights and enhance consumer experiences. Sponsored by Mailchimp. - As programmatic reshapes the TV upfronts, broadcasters must [secure the right tools to succeed with this new method of TV ad buying]( to overcome viewership fragmentation, disparate data sources and a proliferation of tech partners. Sponsored by Unruly. Top Stories Ivy Liu [Audio Anywhere]( [Why podcasters are selling subscriptions through third-party vendors]( Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple. howdy! [Business of TV]( [Future of TV Briefing: The big questions heading into this year’s upfront market]( This week’s Future of TV Briefing highlights the top questions facing TV and streaming ad buyers and sellers heading into this year’s upfront market. [Sponsored by Treasure Data]( [How centralized tech stacks are helping brands elevate CX]( With integrated tech stacks that unify customer insights, brands are better equipped to personalize customer experiences to drive revenue. Advertisement howdy! [Privacy]( [How programmatic advertising will evolve this year on the heels of audio growth and privacy changes]( Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data. [Sponsored by Peer39]( [How new inventory and new buyers are impacting this year’s upfronts]( Digitally-native and nimble brands are finding that they can achieve strong performances and return on ad spend with data-driven TV buys. howdy! [Future of Measurement]( [Digiday+ Research: Agencies choose contextual targeting over first-party data in post-cookie era]( Three-quarters of agencies are actively preparing for the end of the third-party cookie, and 70% said they’re doing so by spending more on contextual targeting campaigns. Advertisement [Sponsored by Mailchimp]( [Report: The email marketer’s guide to the customer journey]( Download this report to learn how marketers map customer journeys to draw deeper insights and enhance consumer experiences. howdy! [Brands in Culture]( [Lenovo uses mixed reality digital OOH to appeal to creators as a must-have brand]( Aside from the 3D mural art, Lenovo is focusing its efforts on digital marketing, particularly social media with an “influencer-led approach.” howdy! [Gaming & Esports]( [Evil Geniuses' new partnership signals esports industry's continued interest in crypto and betting sponsors]( As some brands reduce their esports marketing spend in anticipation of a recession, Thunderpick’s partnership with Evil Geniuses — which has been in the works since November — shows that brands that find the right audience alignment are still ready and willing to work with esports orgs to reach gaming fans. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. 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