Black creators' relationships with platforms remain strained

Also: Linda Yaccarino's likely top priorities As the creator economy continues to grow, Black creators say there’s still work to be done. May 17, 2023 [PRESENTED BY]( [Why Black creators say relationships with platforms remain strained]( Black creators have long since reported a strenuous relationship between themselves and social media platforms. And as the creator economy continues to grow, [Black creators say there's still work to be done](. Additional coverage: - Twitter's new chief [has a number of priorities she needs to address](, and pretty sharpish, to restore advertiser confidence in the app she now runs as CEO. - At the U.S. Senate Judiciary Committee's hearing, lawmakers spent several hours on Tuesday [questioning top experts about generative AI](, the risks and how to regulate it. - This week's [Digiday+ Future of TV Briefing]( reviews the state of the TV and streaming business in light of companies' latest quarterly earnings reports. - Google [has a new policy that applies to publishers]( within the European Economic Area and U.K. that want to use tools such as Google AdSense, Ad Manager or AdMob. - WPI CEO John Harris [explains the reasons why]( agencies are invited to join the anti-holding company network, and why some just aren't the right fit. Other things to know about - Hyundai, CBS Sports and AB InBev are among the Digiday Content Marketing Awards winners. [Check out the full announcement here](. - [In this video](, learn how brands and agencies are responding to the changing retail media landscape and optimizing campaigns for continued success. Sponsored by Best Buy Ads. - As programmatic reshapes the TV upfronts, broadcasters must secure the right tools to succeed with this new method of TV ad buying to [overcome viewership fragmentation, disparate data sources and a proliferation of tech partners](. Sponsored by Unruly. Top Stories Ivy Liu [Equality and Opportunity]( [Why Black creators say relationships with platforms remain strained]( As the creator economy continues to grow, Black creators say there’s still work to be done. howdy! [Marketing on Platforms]( [Here are Linda Yaccarino’s likely top priorities as Twitter’s new CEO]( Yaccarino has a number of priorities she needs to address, and pretty sharpish, to restore advertiser confidence in the app she now runs as CEO. SPONSORED BY [Logo] [When it comes to entertainment, ‘popular’ is Paramount]( [img] For brands and advertisers, audience is everything. Paramount is the most watched TV media family with captivating dramas from ‘Yellowstone’ to ‘Yellowjackets,’ beloved comedies like ‘Ghosts,’ big sports events including the ‘NFL on CBS,’ iconic reality shows like ‘RuPaul’s Drag Race’ and kids’ favorites like ‘PAW Patrol.’ Advertisers want to reach all types of audiences across various TV formats, and Paramount’s programs are meeting that challenge. For example, CBS has been America’s most-watched network for 14 years running, featuring the most top-10 shows, including ‘NCIS’ and the top news program, ‘60 Minutes.’ Meanwhile, Paramount+ is America’s fastest-growing streaming service with hits like ‘Tulsa King,’ ‘1923’ and ‘Star Trek: Picard’ — and Pluto TV rounds out the bill as the top free streaming service globally. See more at Paramount.com [Learn More]( [Sponsored by MNTN]( [Brands are using CTV to drive awareness with prospecting and retargeting efforts]( Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results. howdy! [Data Regulation]( [At the Senate's first AI hearing, lawmakers and OpenAI, IBM execs weigh risk and regulation]( At the U.S. Senate Judiciary Committee’s hearing, lawmakers spent several hours on Tuesday questioning top experts about generative AI, the risks and how to regulate it. [Sponsored by Al Jazeera Media Network]( [Why keyword blocklists keep advertisers from engaged and diverse audiences]( Misapplications of blocklists create significant roadblocks for diverse, equitable and inclusive advertising and media. howdy! [Business of TV]( [Future of TV Briefing: How TV and streaming businesses fared in the first quarter of 2023]( This week’s Future of TV Briefing reviews the state of the TV and streaming business in light of companies’ latest quarterly earnings reports. Advertisement [Sponsored by PubMatic]( [WTF is responsible media?]( Download this new guide to learn why — and how — ad buyers and publishers are pursuing responsible media outcomes. howdy! [The Programmatic Publisher]( [Google issues mandate requiring publishers to work with approved consent vendors]( The update applies to publishers within the European Economic Area and U.K. that want to use tools such as Google AdSense, Ad Manager or AdMob. howdy! [Agency Culture]( [How Worldwide Partners Inc. chooses (or passes on) agencies to join its network]( WPI CEO John Harris explains the reasons why agencies are invited to join the anti-holding company network, and why some just aren’t the right fit. 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