Amazon's pending price hike stirs debate

Also: Overheard during the Future of TV Week Town Hall Amazon Publisher Services will increase TAM buyer fees to 2.5% on May 1. April 26, 2023 [PRESENTED BY]( [Amazon's pending price hike stirs debate among media owners]( An upcoming price increase for a service that helps media owners access Amazon Publisher Services' lucrative buyer demand [may have some weighing their options]( with the age-old quandary of "who should foot the bill?" — fueling debate among those affected. Additional coverage: - This week's [Digiday+ Future of TV Briefing]( recaps the top topics discussed among brand and agency executives during Tuesday's Future of TV Week Town Hall. - Both the buy side and sell side have been preparing to target and measure ads in a post-cookie world. But it turns out [they're still only somewhat ready]( for the death of the cookie, according to a Digiday+ Research survey. - Agencies are increasingly [partnering with social and retail platforms like Instacart]( in order to gain an edge in reaching consumers and get direct access to data. - Twitch streamer Esfand's NFL Draft show — and brands' interest in sponsoring it — provide the latest example of the mounting convergence between sports and gaming fandom. The NFL [has certainly taken note of this shift](, too. - Lingering economic worries that haven't quite disappeared [aren't having a huge effect on the appetite]( for mergers and acquisitions in the digital marketing space. Digiday presents Future of TV Week Digiday's Future of TV Week continues today with our Gaming Advertising Forum and a special CTV leaders dinner later tonight in New York. Catch up on what you might've missed the last few days and what else is to come below. - Today's Digiday Gaming Advertising Forum will explore the evolution of the gaming industry, from its humble beginnings to its current state as a billion-dollar industry with leaders from Roblox, L'Oréal and many more. [RSVP here to join us]( beginning at 12 p.m. EDT. - In today's episode of The Future of TV, executives from Digitas, Mekanism, Team One and VaynerMedia tackle the possibility of TikTok being banned in the U.S. and offer their takes on TikTok vs. Instagram Reels vs. YouTube Shorts vs. Snapchat. [Watch it here.]( - ICYMI: The first episode of this week's daily series looked at [the state of the industry](, while yesterday's went [deep on streaming advertising](. - Digiday's second annual report on the state of ad-supported streaming services went deep on the top ad-supported streaming platforms. Digiday+ members [can access the report here](. And if you're not a member, you can save 50% on your first three months this week with a special limited-time offer. Be sure to check back tomorrow for the second part of our annual report and a new installment of The Future of TV on programmatic buying. Other things to know about - Is your company a great place to work? [Enter the WorkLife 50](, WorkLife’s annual list of the best companies to work for in 2023. Submit by May 12 to receive the best rate on entries. - Research shows that kids’ TV programming is [far less likely to contain brand-unsuitable content than other types of programming](. Sponsored by HappyKids. - Instead of publishers driving the media buying transaction with their preferred solutions, buyers are [leading with their objectives](. Sponsored by Al Jazeera Media Network. Top Stories Ivy Liu [The Programmatic Publisher]( [Amazon's pending price hike stirs debate among media owners]( Amazon Publisher Services will increase TAM buyer fees to 2.5% on May 1. howdy! [Business of TV]( [Future of TV Briefing: Overheard during the Future of TV Week Town Hall]( This week’s Future of TV Briefing recaps the top topics discussed among brand and agency executives during Tuesday’s Future of TV Week Town Hall. SPONSORED BY [Logo] [How measurable performance transforms streaming marketing campaigns from a cost center to a revenue center]( [img] Streaming viewing has surpassed cable for the first time in the U.S., according to Statista. With the world’s TV viewing moving to streaming, the way is paved for streamers and publishers to reach new and engaged audiences like never before. Yet, as more streaming options enter the market, industry players face unprecedented competition, including ensuring content is visible and discoverable — one of the highest-rated challenges today, according to Digital TV Europe’s 2023 report. To help, Wurl is working with streamers and publishers to deliver performance-driven marketing solutions, helping teams cut through the noise and connect with audiences at scale. [Learn More]( [Sponsored by Best Buy Ads]( [The state of retail media: growth, engagement and formats in 2023]( With an increasing focus on authentic and engaging ad formats and creative in 2023, marketers are creating innovative partnerships and structures to make the most of RMN developments. howdy! [Life Beyond the Cookie]( [Digiday+ Research: So how is that post-cookie prep going, anyway?]( Both the buy side and sell side have been preparing to target and measure ads in a post-cookie world. But it turns out they’re still only somewhat ready for the death of the cookie. [Sponsored by Pubmatic]( [WTF is responsible media?]( Download this new guide to learn why — and how — ad buyers and publishers are pursuing responsible media outcomes. howdy! [Content & Commerce]( [Agencies partner with platforms like Instacart as retail competition increases]( Agencies are increasingly partnering with social and retail platforms in order to gain an edge in reaching consumers and get direct access to data. Advertisement [Sponsored by Pantheon]( [WTF is web ops for marketers?]( Websites are at the heart of just about every organization’s digital strategy — but with many stakeholders involved and vying for responsibility, maintaining an innovative, secure and up-and-running site can pose challenges. However, web ops practices can offer a bridge between teams to alleviate such difficulties. howdy! [Gaming & Esports]( [How a Twitch streamer's NFL Draft event shows brands' interest in fans at the crossroads of gaming and sports]( Esfand’s NFL Draft show — and brands’ interest in sponsoring it — provide the latest example of the mounting convergence between sports and gaming fandom. The NFL has certainly taken note of this shift, too. howdy! [Navigating Economic Instability]( [Madison Alley: The M&A outlook this year is better than you’d think]( Lingering economic worries that haven’t quite disappeared aren’t having a huge effect on the appetite for mergers and acquisitions in the digital marketing space. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](