Do marketers want an AI-infused Google search overhaul?

Also: The state of publishers' subscriptions businesses Google’s plans for overhauling search by adding more AI are still in the realm of hypotheticals. However, marketing and AI experts see the opportunity as a chance for Google to take what has become a “cluttered,” “disjointed,” and “confusing” product and make it into something significantly more simplified. April 21, 2023 [PRESENTED BY]( [Google's rumored AI-infused search overhaul has marketers' attention]( Google's plans for overhauling search by adding more AI are still in the realm of hypotheticals. However, [marketing and AI experts see the opportunity]( as a chance for Google to take what has become a "cluttered," "disjointed" and "confusing" product and make it into something significantly more simplified. Additional coverage: - While the bigger players in the media industry [still rely heavily on subscription revenue](, small publishers are less enthusiastic about subscriptions. - More marketers are recognizing [the potential of working with Boomer and Gen X influencers]( and reaching older generations. - Riot Games might be one of the better-prepared esports companies to help correct the course of the industry. Now, the company [is looking to share some of the spoils]( with the esports teams in its ecosystem in a bid to help keep the industry afloat. - In the wake of Netflix's "Love is Blind" reunion fiasco, [we talked to a social media manager]( about brand expectations in the fast-paced, unpredictable nature of managing live streams. - Our most read story this week: [The fate of Black Twitter remains unclear]( after Elon Musk’s platform takeover. Other things to know about - Innovative DSP solutions are connecting brands’ and retailers’ data to [enhance the digital commerce experience](. Produced in partnership with Marketecture. - Diverse audiences are valuable, but overly cautious block lists are sometimes [preventing a range of readers and viewers from discovering brands' content](. Sponsored by Channel Factory. - [Register for this webinar]( on May 4 at 2 p.m. EDT for a deep dive into retail media for brands and agencies and why the choice between managed and self-service is so important. Sponsored by Best Buy Ads. Top Stories [Content & Commerce]( [Google’s rumored AI-infused search overhaul has marketers' attention]( Google’s plans for overhauling search by adding more AI are still in the realm of hypotheticals. However, marketing and AI experts see the opportunity as a chance for Google to take what has become a “cluttered,” “disjointed,” and “confusing” product and make it into something significantly more simplified. howdy! [Subscriptions]( [Digiday+ Research deep dive: Large publishers hedge their bets on subscriptions while small publishers back away]( While the bigger players in the media industry still rely heavily on subscription revenue, small publishers are less enthusiastic about subscriptions. [Sponsored by Primis]( [Publishers are emphasizing UX and transparency when it comes to video ads]( From walled gardens to the open web, video continues to be a prosperous revenue stream for publishers this year. SPONSORED BY [Logo] [When it comes to entertainment, ‘popular’ is Paramount]( [img] For advertisers, audience is everything, and Paramount is putting that principle into action across a spectrum of programming. The company’s content has become a benchmark for most-watched media, and it’s hard to argue with the portfolio. CBS alone holds the title of most-watched network for 14 years straight, with the most top-10 shows, including ‘60 Minutes,’ ‘Ghosts’ and ‘NCIS,’ the top series on broadcast TV. Advertisers are also paying attention to the audiences flocking to big sports events like the NFL on CBS, comedies like ‘South Park,’ reality shows like ‘The Challenge,’ kids’ favorites like ‘PAW Patrol’ and dramas like ‘Yellowstone’ — the most watched show on TV. And streaming is on the menu too, with hits like ‘1923,’ the UEFA Champions League and ‘Rabbit Hole’ driving massive growth for Paramount+. [Learn More]( howdy! [The Creator Economy]( [More brands choose Boomer, Gen X influencers, as 'older audiences can be just as impactful' as young ones]( More marketers are recognizing the potential of working with older influencers and reaching older generations. [Sponsored by Mailchimp]( [How predictive segmentation is building direct customer connections]( Savvy email marketers use segmentation insights from previous campaigns to predict what creative will best meet customer needs. This helps them connect with inboxes at the right place and time, bringing recipients further into the buying funnel. howdy! [Gaming & Esports]( ['We have a lot of teams who are out in the marketplace, and they're struggling': A Q&A with Riot Games esports head John Needham]( Riot might be one of the better-prepared esports companies to help correct the course of the industry. Its marquee titles, “League of Legends” and “Valorant,” regularly draw millions of viewers and drive ample sales of in-game items, making Riot’s involvement in esports into a lucrative endeavor. Now, the company is looking to share some of the spoils with the esports teams in its ecosystem in a bid to help keep the industry afloat. Advertisement [Sponsored by StackAdapt]( [Report: The state of agencies in 2023]( Agencies are focusing on moving forward amid economic turmoil, turning toward winning new business to outpace the competition. howdy! [Publishing in the Platform Era]( [Confessions of a social media manager on the pressure of managing live streams]( We hear from a social media manager about brand expectations in the fast-paced, unpredictable nature of managing live streams. howdy! [The Programmatic Publisher]( [The Guardian will be paid for permitting the collection of contextual data on its site]( Publishers have never liked the fact that the same companies scanning their pages for contextual signals on whether advertisers should advertise there are also selling those signals to advertisers to advertise there. 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