Lemon8 looks to creators to reach the next level

Also: Pubs' cautious optimism toward Q2 Lemon8’s 24 job vacancies show the app is getting ready to lay the foundation for monetizing content and subsequently its audience. April 13, 2023 [TikTok sister app Lemon8 looks to creators to help it grow to the next level]( Lemon8's 24 job vacancies show the app [is getting ready to lay the foundation]( for monetizing content and subsequently its audience. Additional coverage: - Publishers are hoping for a flat Q2 when it comes to their advertising revenue year over year, while media buyers warn that "flat" is a best-case scenario. More in this [Digiday+ Media Briefing](. - Beverage brands Poppi, Zoa Energy and Lemon Perfect are [tapping influencers to experiment]( with how they can catch the attention of Gen Zers looking for better alternatives to regular drinks. - It looks as if National CineMedia's bankruptcy has more to do with debt load and the need to restructure its capital than poor management. Still, [rivals could make inroads on it](. - ICYMI: Calculating how YouTube Shorts ad revenue will be split is more like doing taxes than basic arithmetic, [as this video explainer breaks down](. Other things to know about - We’ve just announced the categories for the 2023 [Digiday Awards](. This year we have four categories for those who’ve found success in gaming or esports. Categories include Best Partnership, Best Use of the Metaverse, Best In-Game Advertising Strategy and Best Gaming/Esports campaign. - From walled gardens to the open web, video continues to be [a prosperous revenue stream for publishers this year](. Sponsored by Primis. - Marketers are creating video ads at high volumes to test high-level concepts and [identify the best-performing creative variables](. Sponsored by QuickFrame by MNTN. Top Stories Ivy Liu [Experimental Channels]( [TikTok sister app Lemon8 looks to creators to help it grow to the next level]( Lemon8’s 24 job vacancies show the app is getting ready to lay the foundation for monetizing content and subsequently its audience. howdy! [Navigating Economic Instability]( [Media Briefing: Some publishers are ‘cautiously optimistic’ about Q2 while media buyers say ad spend is similar to Q1]( Publishers are hoping for a flat Q2 when it comes to their advertising revenue year over year, while media buyers warn that “flat” is a best-case scenario. [Sponsored by Amazon Ads]( [The state of omnichannel marketing in 2023]( As consumer touchpoints and channels proliferate, omnichannel marketers need help keeping up with privacy changes, how they reach their audiences and measuring their campaigns' effectiveness. Advertisement howdy! [Marketing on Platforms]( [Beverage brands seek out the right fit with Gen Z-focused influencer marketing]( Up-and-coming beverage brands Poppi, Zoa Energy and Lemon Perfect are tapping influencers and short-form videos to experiment with how they can catch the attention of Gen Zers looking for better alternatives to regular drinks. [Sponsored by Spotify Advertising]( [How digital audio drives more effective ad experiences]( Knowing how listeners process digital audio helps advertisers create more immersive, memorable and emotional messages. howdy! [Experimental Channels]( [Will National CineMedia's bankruptcy drag cinema advertising down with it?]( It looks as if NCM’s bankruptcy has more to do with debt load and the need to restructure its capital than poor management. Still, rivals could make inroads on it. Advertisement [Sponsored by Best Buy Ads]( [The state of retail media: growth, engagement and formats in 2023]( With an increasing focus on authentic and engaging ad formats and creative in 2023, marketers are creating innovative partnerships and structures to make the most of RMN developments. howdy! [The Programmatic Publisher]( [SSPs break with the past as push comes to shove in ad tech]( Magnite explores facilitating deals without DSPs while PubMatic moots charging publishers for demand. howdy! [Gaming & Esports]( [Why the Super Mario Bros. Movie might be Nintendo’s ultimate content marketing play]( As Mario double-jumped his way up the box office charts, his games also experienced a boost on Twitch. In the week before the film’s release, livestream viewers watched 252,000 hours of Mario game content the platform; after its release last week, that number spiked to 477,000 — an 89 percent increase, according to data shared by the gaming performance marketing platform Gamesight. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](