How TTD's consolidation efforts hurt undifferentiated SSPs

Also: Marketers' feelings on TikTok, Twitter, Instagram, Facebook The narcissism of cynicism. April 11, 2023 [PRESENTED BY]( [The Trade Desk's consolidation efforts are great for advertisers and publishers. Terrible for undifferentiated SSPs.]( It's not uncommon for successful companies to reach the point where they are no longer viewed as the underdog but rather as a dominant force in their industry. [The Trade Desk is certainly there](, and as a result it's facing a new set of challenges. Additional coverage: - With all the recent social hubbub, we figured it was time for a bit of a social refresher to get a sense of how marketers are feeling about TikTok, Twitter, Instagram and Facebook as well as the pros and cons of each. More in this [Digiday+ Marketing Briefing](. - While major media outlets such as the New York Times, Washington Post and Buzzfeed have publicly stated their plans to not pay for Twitter Blue, [esports orgs have gone the opposite way](. - New teams are being formed within BuzzFeed, BridgeTower Media, Forbes, Ingenio and Trusted Media Brands, [all dedicated to overseeing AI initiatives](. - VentureBeat is focused on growing events revenue by [looking beyond the scope]( of an event timeline. - Stagwell's internal innovation competition has [awarded $1 million to the 2022 winner](, an artificial intelligence platform called Smart Assets. Other things to know about - Join us virtually on April 26 for the [Digiday Gaming Advertising Forum]( where we’ll bring together brand, agency and media leaders to discuss the world of gaming, live stream advertising and the latest trends and best practices. - As consumer touchpoints and channels proliferate, omnichannel marketers need help [keeping up with privacy changes, how they reach their audiences and measuring their campaigns' effectiveness](. Sponsored by Amazon Ads. - Brands and agencies are [leaning more toward authentic (perhaps less premium) video ad creative formats]( in their retail media campaigns. Sponsored by Best Buy Ads. Top Stories Ivy Liu [The Programmatic Marketer]( [The Trade Desk’s consolidation efforts are great for advertisers and publishers. Terrible for undifferentiated SSPs]( The narcissism of cynicism. howdy! [Marketing on Platforms]( [Marketing Briefing: How marketers feel right now about TikTok, Facebook, Instagram and Twitter]( With all the recent social hubbub, we figured it was time for a bit of a social refresher to get a sense of how marketers are feeling about TikTok, Twitter, Instagram and Facebook as well as the pros and cons of each. [Sponsored by MNTN]( [Virtual event: Everything retailers need to know about the machine learning uprise in CTV]( From Modern Retail: Join this webinar on April 18 at 1 p.m. EDT to learn more about how retailers and marketers are adding powerful tools to their CTV campaigns, driving measurably improved performance outcomes. Advertisement howdy! [Gaming & Esports]( [Why (most of) the esports industry is paying for Twitter verification]( While major media outlets such as the New York Times, Washington Post and Buzzfeed have publicly stated their plans to not pay for Twitter Blue, esports orgs have gone the opposite way. [Sponsored by Quickframe by MNTN]( [How brands are streamlining video production for social media campaigns]( Marketers are creating video ads at high volumes to test high-level concepts and identify the best-performing creative variables. howdy! [Strategizing for the Future]( [Publishers create task forces to oversee AI programs]( New teams are being formed within BuzzFeed, BridgeTower Media, Forbes, Ingenio and Trusted Media Brands, all dedicated to overseeing AI initiatives. Advertisement [Sponsored by Best Buy Ads]( [Online panel: How marketers are responding to the evolution of retail media]( Join this webinar on May 4 at 2 p.m. EDT to learn more about how marketers tackle challenges to make the most of retail media now and in the future. howdy! [Beyond Ads]( [How VentureBeat's new chief strategy officer is focusing on diversity, innovation to grow events and ad revenue]( Gina Joseph is focused on growing events revenue by looking beyond the scope of an event timeline. howdy! [Agency Culture]( [Stagwell awards $1M in funding to AI platform Smart Assets to optimize media execution]( Stagwell’s internal innovation competition has awarded $1 million to the 2022 winner, an artificial intelligence platform called Smart Assets. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](