A month after the collapse of Silicon Valley Bank, the fallout is just beginning for the ad industry

What has transpired in the month after the collapse of Silicon Valley Bank has been a protracted reality check of sorts for entrepreneurs and CEOs in advertising. April 10, 2023 [PRESENTED BY]( A month after the collapse of Silicon Valley Bank, the fallout is just beginning for the ad industry What [has transpired in the month after]( the collapse of Silicon Valley Bank has been a protracted reality check for entrepreneurs and CEOs in advertising. Additional coverage: - New agencies [are increasingly specialized]( in the art of TikTok advertising. Here's how they do it. - ICYMI: Chances are you’ve not heard of Lemon8. The ByteDance-owned Instagram alternative has kept a low profile since it launched in Japan in 2020. But the name won’t be unrecognizable for too much longer. [Here’s a look]( at what it is and what marketers should know. - From our sister site, WorkLife: [5 tips for spring cleaning]( at work to boost productivity - From our sister site, WorkLife: Can ChatGPT [fill in mentorship gaps]( for Gen Z workers? Other things to know about - We’ve just announced the categories for the 2023 [Digiday Awards](. This year we have four categories for those who’ve found success in gaming or esports. Categories include Best Partnership, Best Use of the Metaverse, Best In-Game Advertising Strategy and Best Gaming/Esports Campaign. - [Download this new guide]( to learn how marketers are using incrementality measurement to better optimize CTV campaigns. Sponsored by MNTN. - Predictive segmentation tools are helping email marketers [better understand which campaigns are likely to succeed in the future](. Sponsored by Mailchimp. Top Stories Ivy Liu [Navigating Economic Instability]( [A month after the collapse of Silicon Valley Bank, the fallout is just beginning for the ad industry]( What has transpired in the month after the collapse of Silicon Valley Bank has been a protracted reality check of sorts for entrepreneurs and CEOs in advertising. howdy! [Evolving Agencies]( [Media Buying Briefing: How TikTok agencies work — and why they don't fear a U.S. ban of the app]( New agencies are increasingly specialized in the art of TikTok advertising. Here’s how they do it. [Sponsored by Best Buy Ads]( [The state of retail media: growth, engagement and formats in 2023]( With an increasing focus on authentic and engaging ad formats and creative in 2023, marketers are creating innovative partnerships and structures to make the most of RMN developments. Advertisement howdy! [Experimental Channels]( [What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok]( Lemon8 has been flying under the radar following its quiet launches in the U.S. and the U.K. [Sponsored by impact.com]( [Publishers are investing in commerce content as a strong revenue stream]( Publishers are doubling down on commerce content — driving revenue with engaging editorial content that simultaneously delivers sales for brands. howdy! [Marketing on Platforms]( [In graphic detail: the rise of Amazon and Apple in adland]( Big Tech’s most potent forces are on the rise but still some way off the duopoly. Advertisement [Sponsored by Mailchimp]( [Report: The marketer’s guide to email audiences]( Download this guide to learn how marketers are using predictive segmentation to drive greater audience engagement. howdy! [The Programmatic Publisher]( [WTF is a data clean room?]( Platforms use data clean rooms in order to share aggregated audience data versus user-level data. howdy! [Navigating Economic Instability]( [Horizon Media's latest inflation report shows things are getting worse for consumers]( When economic conditions didn’t improve much if at all as 2023 started, it was clear to Horizon Media a followup report on inflation needed to happen. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](