What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok

Lemon8 has been flying under the radar following its quiet launches in the U.S. and the U.K. April 06, 2023 [PRESENTED BY]( What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok Lemon8 [has been flying under the radar]( following its quiet launches in the U.S. and the U.K. Additional coverage: - The ways in which artificial intelligence will fuel agency growth [are coming into sharper focus]( — just take Havas Media Group. - Publishers have faced rapidly shrinking sales cycles since the pandemic, but Q1 [was especially tricky]( because those dollars are no longer guaranteed. - Some B2B agencies [are said to be fielding]( a lot of new interest from small to midsize marketers. Those marketers are looking to harness technology to devise newer approaches and strategies to winning new business. - As traditional revenue streams such as advertising dry up, many dedicated gaming and esports media companies [have shuttered over the past year](. While Fandom’s destiny is not tied explicitly to gaming and esports, gaming accounts for the largest share of its fan base. Other things to know about - Join us for the [Digiday Programmatic Marketing Summit]( from May 22-24 in Palm Springs, as we discuss important industry trends, challenges and connect attendees with leaders from McCann, Tombras, Mindshare and more. Secure your pass by April 10 to save. - Looking ahead to a cookieless future, Penske Media Group is finding success by [activating advertiser’s target audiences with first-party data solutions](. Sponsored by Permutive. - Marketers are creating a high volume of video ads to [test high-level concepts and identify the highest-performing creative variables](. Sponsored by QuickFrame by MNTN. Top Stories Ivy Liu [Experimental Channels]( [What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok]( Lemon8 has been flying under the radar following its quiet launches in the U.S. and the U.K. howdy! [Marketing on Platforms]( [AI makes its mark at Havas Media Group]( The ways in which artificial intelligence will fuel agency growth are coming into sharper focus — just take Havas Media Group. [Sponsored by Best Buy Ads]( [The state of retail media: growth, engagement and formats in 2023]( With an increasing focus on authentic and engaging ad formats and creative in 2023, marketers are creating innovative partnerships and structures to make the most of RMN developments. Advertisement howdy! [Navigating Economic Instability]( [Media Briefing: Q1 sales cycles were tighter than ever, but ad dollars are still not guaranteed]( Publishers have faced rapidly shrinking sales cycles since the pandemic, but Q1 was especially tricky because those dollars are no longer guaranteed. [Sponsored by Primis]( [Publishers are emphasizing UX and transparency when it comes to video ads]( From walled gardens to the open web, video continues to be a prosperous revenue stream for publishers this year. howdy! [Navigating Economic Instability]( [Some B2B agencies see a spike in business as market conditions remain unclear]( Some B2B agencies are said to be fielding a lot of new interest from small to midsize marketers. Those marketers are looking to harness technology to devise newer approaches and strategies to winning new business. Advertisement [Sponsored by MNTN]( [Multichannel strategies are powering brands’ CTV campaign success]( Brands are using multichannel and multi-device attribution strategies and solutions to better connect with audiences via CTV. howdy! [Gaming & Esports]( [Why Fandom is investing in live event programming for its DreamHack partnership]( As traditional revenue streams such as advertising dry up, many dedicated gaming and esports media companies have shuttered over the past year. While Fandom’s destiny is not tied explicitly to gaming and esports, gaming accounts for the largest share of its fan base. howdy! [The Programmatic Publisher]( [Digiday+ Research deep dive: Publishers' dependency on programmatic is likely to grow, with focus on open market]( Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](