SCOTUS, Google, Twitter and content and advertising's fate

Also: Agencies eye personal profiles for TikTok talent The nation’s highest court heard separate oral arguments about Google and Twitter, and whether social networks should be held responsible for terrorist content that families of victims claim led to the deaths of their relatives. February 24, 2023 How Supreme Court cases related to Google, Twitter could shape the future of content and advertising The nation's highest court [heard separate oral arguments about Google and Twitter](, and whether social networks should be held responsible for terrorist content that families of victims claim led to the deaths of their relatives. Additional coverage: - As TikTok continues to grow and become a staple for advertisers, some marketers and agency executives are [using the platform to seek out talent](, or taking a closer look at potential hires' personal profiles. - Compared to 2022, this year is [looking more promising]( for Gannett's bottom line — so far. - Luxury hair care brand Olaplex is being sued by 30 women claiming its products contain allergens and irritants. [The case is part of a growing trend]( of customers taking legal action against what they allege is false advertising or misleading marketing. - ICYMI: How will ChatGPT change freelancing? [Five publishers weigh in.]( - ICYMI: Google, Meta and large media agencies Havas, Horizon are [focused on AI-powered advertising](. Other things to know about - The [Digiday Media Awards]( recognize companies modernizing digital media. This year we added three new categories including Best Use of Emerging Tech, Best Commerce Strategy and Best Editorial Video Series. Submit by March 9 to save on entries. - As more users opt out of data sharing, publishers are [leveraging first-party data to improve performance]( for advertisers and drive revenue. Sponsored by Permutive. - In [navigating a world without third-party cookies](, sell-side targeting is enabling advertisers to control and differentiate their supply chain to drive improved campaign performance without sacrificing the scale they require. Sponsored by PubMatic. Top Stories Ivy Liu [Data Regulation]( [How Supreme Court cases related to Google, Twitter could shape the future of content and advertising]( The nation’s highest court heard separate oral arguments about Google and Twitter, and whether social networks should be held responsible for terrorist content that families of victims claim led to the deaths of their relatives. howdy! [Agency Culture]( [When it comes to the talent working on TikTok, more agencies are eying personal profiles]( As TikTok continues to grow and become a staple for advertisers, some marketers and agency executives are using the platform to seek out talent, or taking a closer look at potential hires’ personal profiles. [Sponsored by Teads]( [How ad tech is improving supply chain efficiency]( Brands and publishers are taking steps to eliminate environmentally wasteful processes, including establishing more direct supply chains. Advertisement howdy! [Navigating Economic Instability]( [Gannett's Q4 earnings reveal most business lines are feeling the impact of the wobbly economy]( Compared to 2022, this year is looking more promising for Gannett’s bottomline — hopefully. [Sponsored by MNTN]( [The evolution of CTV first-party data activation]( From Modern Retail: Download this new guide to learn the tactics and solutions retail brands are using to improve CTV campaigns with first-party data. howdy! [Brands in Culture]( [With false advertising lawsuits on the rise, brands risk long-term harm to their image]( Some of the lawsuits center around issues consumers take up with luxury or better-for-you brands when those products allegedly don’t live up to the hype, or when there is concern over serious side effects. Advertisement [Sponsored by Brandwatch]( [Report: Always-on tactics for improving the customer experience]( Brands are building always-on processes that can continually glean actionable insights from customer interactions. howdy! [Evolving Agencies]( [How agencies are testing live shopping and seeing potential in accelerating conversions]( The popularity of influencers and social commerce is increasingly driving momentum for livestream shopping. But fitting the right vibe in an appropriate environment is key to success. howdy! [Strategizing for the Future]( [Media Briefing: How CRO Gillian White is leading Capital B into expansion mode]( Capital B just passed its first anniversary and despite the down economy, is still targeting growth in 2023. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](