Why agencies see live shopping accelerating conversions

Also: Capital B's CRO leads in expansion mode The popularity of influencers and social commerce is increasingly driving momentum for livestream shopping. But fitting the right vibe in an appropriate environment is key to success. February 23, 2023 How agencies are testing live shopping and seeing potential in accelerating conversions The popularity of influencers and social commerce is [increasingly driving momentum for livestream shopping](. But fitting the right vibe in an appropriate environment is key to success. Additional coverage: - Capital B just passed its first anniversary, and despite the down economy, it's still targeting growth in 2023. More in this [Digiday+ Media Briefing](. - Agencies and brands continue to put marketing spend toward Facebook, but the buy side's confidence in the platform [is trending downward]( — more so for brands than agencies. - Prominent streamer and gaming influencer Tyler "Ninja" Blevins joined esports company GameSquare as its first chief innovation officer, in a move that suggests esports companies [still believe in the power of creator-executives](. - As QR codes become more of a staple in advertising, marketers are [grappling with the technical issues]( that can accompany them. Other things to know about - Rather than focusing on adjusting YouTube and CTV campaigns on the fly, Pixability is [prioritizing the planning process advertisers take via machine learning](. Produced in partnership with Marketecture. - More and more buyers are [demanding opportunities to buy on-demand and CTV simulcasts]( without requiring a linear purchase. This comes after years of broadcasters bundling their options together. Sponsored by Upwave. - While some marketers believe a decoupled CMS and a headless CMS are the same, this isn’t the case. A headless CMS separates the front and back end to [allow marketers more flexibility](. Sponsored by Yext. Top Stories Ivy Liu [Evolving Agencies]( [How agencies are testing live shopping and seeing potential in accelerating conversions]( The popularity of influencers and social commerce is increasingly driving momentum for livestream shopping. But fitting the right vibe in an appropriate environment is key to success. howdy! [Strategizing for the Future]( [Media Briefing: How CRO Gillian White is leading Capital B into expansion mode]( Capital B just passed its first anniversary and despite the down economy, is still targeting growth in 2023. [Sponsored by Permutive]( [Report: How PMC is driving value for advertisers with first-party data]( As more users opt out of data sharing, publishers are leveraging new tools to improve performance for advertisers and drive revenue. By investing in a future-proofed solution built on first-party data, Penske Media Corporation gained holistic insights for its advertising partners. Advertisement howdy! [Marketing on Platforms]( [Digiday+ Research deep dive: Agencies and brands lose confidence in Facebook, even though they still spend there]( Agencies and brands continue to put marketing spend toward Facebook, but the buy side’s confidence in the platform is trending downward — more so for brands than agencies. [Sponsored by Teads]( [How ad tech is improving supply chain efficiency]( Brands and publishers are taking steps to eliminate environmentally wasteful processes, including establishing more direct supply chains. howdy! [Gaming & Esports]( [How GameSquare's new chief innovation officer shows esports orgs' changing approach to creator-executives]( Blevins’ hiring comes during a time in which investors are increasingly questioning the effectiveness of the esports industry’s creator–executives. Advertisement [Sponsored by Best Buy Ads]( [Best Buy Ads is seeing a fork between opportunity and strategy in the RMN roadmap]( Retail media networks continue to evolve, with brands increasingly looking to create more content or invest in new customer value propositions. howdy! [Beyond Ads]( [As marketers' use of QR codes grows, so does the potential for technical issues]( As QR codes become more of a staple in advertising, marketers are grappling with the technical issues that can accompany them. howdy! [Strategizing for the Future]( [ChatGPT’s arrival accelerates lifestyle publishers’ move away from SEO-driven content]( AI chatbots represent a unique threat to publishers’ SEO-driven stories and traffic from search, and the technology is pushing some to move more toward original stories and visuals. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](