ChatGPT pushes lifestyle publishers away from SEO

Also: What creators really want from TikTok AI chatbots represent a unique threat to publishers’ SEO-driven stories and traffic from search, and the technology is pushing some to move more toward original stories and visuals. February 22, 2023 ChatGPT's arrival accelerates lifestyle publishers' move away from SEO-driven content AI chatbots [represent a unique threat to publishers' SEO-driven stories]( and traffic from search, and the technology is pushing some to move more toward original stories and visuals. Additional coverage: - With endless hype around the platform, Digiday [caught up with seven creators]( to find out what they really want from TikTok, now the idealization has worn off. - With rising costs and new entrants to the search ad space, [advertisers still bet on Google](. - This week's [Digiday+ Future of TV Briefing]( looks at how ad buyers plan to parlay programmatic into pushing for more streaming ad flexibility in this year's upfront market. - As they reported their earnings over the past month, executives at leading gaming and esports companies [stressed their preparedness for the coming recession]( and their belief in the gaming industry's ability to withstand it. - Stagwell is [moving its digital- and engineering-heavy YML agency]( into its Code and Theory network of agencies, which tend to lean toward digital creative work, Digiday has learned. - Amid speculation over its future, Criteo [made cuts to its headcount last week](. The move could serve as a prelude to a potential sale, according to some. Other things to know about - Time is running out to enter the [Digiday Content Marketing Awards](. This year we added four new categories including Best Use of AI Generated Content, Best Metaverse Campaign and Best Content Marketing Platform. Last chance to submit is next Friday, March 3. - As supply chain concerns abound, marketers are increasingly focusing on the [main motivators that drive efficiency in their operations](. Sponsored by Teads. - Marketers are investing ad dollars across social media as audiences spend more time on the platforms. As video’s attention-grabbing nature continues to help solve privacy-related obstacles, they’re also [investing in video ads on social media](. Sponsored by QuickFrame by MNTN. Top Stories Ivy Liu [Strategizing for the Future]( [ChatGPT’s arrival accelerates lifestyle publishers’ move away from SEO-driven content]( AI chatbots represent a unique threat to publishers’ SEO-driven stories and traffic from search, and the technology is pushing some to move more toward original stories and visuals. howdy! [The Creator Economy]( [What do creators really want from TikTok?]( With endless hype around the platform, Digiday caught up with seven creators to find out what they really want from this increasingly popular app, now the idealization has worn off. [Sponsored by Brandwatch]( [Report: Always-on tactics for improving the customer experience]( Brands are building always-on processes that can continually glean actionable insights from customer interactions. Advertisement howdy! [Experimental Channels]( [Advertisers remain committed to Google as TikTok and AI-powered Bing try to become search competitors]( With rising costs and new entrants to the search ad space, advertisers still bet on Google. [Sponsored by Sovrn]( [What new privacy regulations mean for publishers]( While it’s critical to safeguard consumer privacy and stay in compliance with ever-changing laws, publishers must also protect their ability to earn revenue. howdy! [Business of TV]( [Future of TV Briefing: Flexibility set to be an upfront focal point yet again]( This week’s Future of TV Briefing looks at how ad buyers plan to parlay programmatic into pushing for more streaming ad flexibility in this year’s upfront market. Advertisement [Sponsored by Kerv]( [As new privacy regulations take effect, publishers are facing various challenges]( Publishers of all sizes are preparing for new personal data requirements, as technology partners and other vendors are also subject to the new laws. howdy! [Gaming & Esports]( [Earnings wrap-up: The gaming industry buckles down for a year of uncertainty]( As they reported their earnings over the past month, executives at leading gaming and esports companies stressed their preparedness for the coming recession and their belief in the gaming industry’s ability to withstand it. howdy! [Evolving Agencies]( [Stagwell consolidates YML into Code and Theory network to blend tech expertise with creative chops]( YML joins a group of agencies that all operate independently from each other but share best practices, expertise and access to clients. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](