The Trade Desk’s bumper quarter has important caveats

Also: Why “Dumb Ways to Die” owners are the real winners The Trade Desk revealed its latest earnings report on Wednesday with Q4 revenue up 24% year-on-year totaling $491 million while its income for the entirety of 2022 exceeded $1.5 billion, up 32%. February 17, 2023 The Trade Desk's bumper quarter has some important caveats The Trade Desk [revealed its latest earnings report]( on Wednesday with Q4 revenue up 24% year-on-year totaling $491 million while its income for the entirety of 2022 exceeded $1.5 billion, up 32%. Additional coverage: - Over a decade after the jingle "Dumb Ways to Die" was created for a public safety campaign, it's gone massively viral on TikTok — and its current owner, the mobile game studio PlaySide, [is taking advantage](. - What's stopping a writer from using ChatGPT to generate stories? Without explicit guidance from editors, [the answer right now is nothing](. Other things to know about - Time is running out to join us for the [Digiday Media Buying Summit]( from March 6-8 in New Orleans. Don't miss this opportunity to connect with leaders from Dentsu, Publicis, Tombras and more as we explore current industry challenges and solutions. - Businesses are finding that [efficiency, financial and sustainability goals go hand in hand]( when it comes to supply path optimization. Sponsored by Teads. - Amid economic turmoil, improving ad quality is a critical component of [building engaged audiences that attract brands](. Sponsored by GeoEdge. Top Stories Ivy Liu [The Programmatic Marketer]( [The Trade Desk’s bumper quarter has some important caveats]( The Trade Desk revealed its latest earnings report on Wednesday with Q4 revenue up 24% year-on-year totaling $491 million while its income for the entirety of 2022 exceeded $1.5 billion, up 32%. howdy! [Gaming & Esports]( [How the owners of that 'Dumb Ways to Die' jingle are benefitting from its TikTok virality]( This isn’t the first time “Dumb Ways to Die” has gone re-viral in the years since its inception, but this is shaping up to be its biggest viral moment yet. After a TikTok user created a video template using the campaign’s titular song in late January, online searches for the phrase “Dumb Ways to Die” increased tenfold. [Sponsored by Upwave]( [Why media companies are shifting to streaming-first formats in 2023]( The media industry is setting up CTV to be the future of consumer TV experience as the most popular shows become streaming-first. Advertisement howdy! [Modern Newsroom]( [How will ChatGPT change freelancing? 5 publishers weigh in]( What’s stopping a writer from using ChatGPT to generate stories? Without explicit guidance from editors, the answer right now is nothing. [Sponsored by Yext]( [Report: Explaining the headless CMS]( Headless commerce solutions are becoming an essential strategy for brands, but they aren’t built in the same way as traditional content management systems. howdy! [Beyond Ads]( [Microsoft's ad ambitions for ChatGPT-powered Bing bring new opportunities — and questions]( Experts are wondering what the future of advertising on Bing might look like with ChatGPT and if it’ll win over both users and marketers alike. Advertisement [Sponsored by Sovrn]( [What new privacy regulations mean for publishers]( While it’s critical to safeguard consumer privacy and stay in compliance with ever-changing laws, publishers must also protect their ability to earn revenue. howdy! [The Programmatic Marketer]( [Why SSP consolidation driven by agencies is benefiting the larger SSPs]( What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. howdy! [Audio Anywhere]( [Media Briefing: Podcast publishers are using YouTube Shorts as a way to attract new audiences]( Publishers are hoping to build up audiences for their video podcasts on YouTube Shorts. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](