Despite a surge in Super Bowl ad dollars, Twitter's ad rehab is a work in progress

Advertising on Twitter (at least for now) is a low stakes investment for marketers. Nevertheless, many of them still aren’t completely sold on spending their ad dollars there again. February 13, 2023 Despite a surge in Super Bowl ad dollars, Twitter's ad rehab is a work in progress Advertising on Twitter (at least for now) is a low stakes investment for marketers. Nevertheless, many of them [still aren't completely sold]( on spending their ad dollars there again. Additional coverage: - This [series of explainer videos]( breaks down the primary aspects of the Justice Department's accusations that Google has monopolized the ad tech market. - As the popularity of influencers rises, the long-term challenges in compensation discussions and producing metrics are also arising. More in this [Digiday+ Media Buying Briefing](. - Yahoo's SSP and EMX Digital shutter operations in the same week, [symbolizing an evolution]( of the sector. - Editors are [encouraging journalists to experiment with ChatGPT](, but few are integrating it into their workflow. - Experts in the mobile gaming space often refer to the December–January holiday season as "Q5" — an unofficial fifth fiscal quarter that [consistently heralds a large spike]( in mobile gaming revenue. - This year, Anheuser-Busch's exclusivity on alcohol ads is up for the first time since 1989, opening the door for other alcohol brands to join — and [Rémy Martin is capitalizing on that](. Other things to know about - While TV has traditionally been a space where large brands and media buyers dominated, [new technology has expanded access to brands of all sizes](. Produced in partnership with Marketecture. - The media industry is [setting up CTV to be the future of consumer TV experience]( as the most popular shows become streaming-first. Sponsored by Upwave. - [Join this webinar]( on February 23 at 1 p.m. EST to learn how advertisers are using first-party data to better inform retargeting campaigns on CTV. Sponsored by MNTN. Top Stories Ivy Liu [Marketing on Platforms]( [Despite a surge in Super Bowl ad dollars, Twitter's ad rehab is a work in progress]( Advertising on Twitter (at least for now) is a low stakes investment for marketers. Nevertheless, many of them still aren’t completely sold on spending their ad dollars there again. howdy! [Marketing on Platforms]( [WTF is the Justice Department’s ad tech antitrust case against Google?]( This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market. [Sponsored by Teads]( [How marketers are improving supply chain efficiency]( As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations. Advertisement howdy! [Experimental Channels]( [Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges]( As the popularity of influencers rises, the long-term challenges in compensation discussions and producing metrics are also arising. [Sponsored by impact.com]( [Survey: How are you deploying commerce content?]( Publishers: What kinds of commerce content articles are you producing and how many are you releasing each month? How has your commerce content creation changed in the past year? Let us know in this survey and we’ll send you a $5 gift card with the results. howdy! [The Programmatic Publisher]( ['Fundamentally, the SSP business is not very attractive': The fall out of ad tech's latest round of closures]( Yahoo’s SSP and EMX Digital shutter operations in the same week, symbolizing an evolution of the sector. Advertisement [Sponsored by Sitecore]( [Brands are prioritizing personalized CX in the metaverse]( The metaverse is capturing attention from both marketers and consumers, and recent research shows consumers are ready to engage with brands in new virtual environments. howdy! [Modern Newsroom]( [Publisher editorial teams experiment with ChatGPT, but few use AI tech in their work]( Editors are encouraging journalists to experiment with ChatGPT, but few are integrating it into their workflow. howdy! [Gaming & Esports]( [How the so-called Q5 bump could impact M&A activity in mobile gaming]( Experts in the mobile gaming space often refer to the December–January holiday season as “Q5” — an unofficial fifth fiscal quarter that consistently heralds a large spike in mobile gaming revenue. In December, mobile app installs grew across the board, but games benefited in particular due to their use for holiday leisure-time fun. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](