Giant Spoon picks the Super Bowl to test ChatGPT's marketing chops

As ChatGPT and AI rise in popularity, one marketing agency has chosen the Super Bowl to try out the technology’s creative capabilities. February 08, 2023 Giant Spoon picks the Super Bowl to test ChatGPT's marketing chops Instead of human social media strategists and creatives, [ChatGPT will be the brains]( behind marketing agency Giant Spoon's Super Bowl tweets this year. Additional coverage: - Compared to the things that were said and acted upon after the murder of George Floyd and the protests that took place three years ago, [many brands have been relatively quiet]( about Tyre Nichols. - This week's [Digiday+ Future of TV Briefing]( looks at how the definition of what counts as a video view is becoming increasingly unclear, not only within the digital video market but across the broader TV, streaming and digital video landscape. - With a $7 million price tag, State Farm is [skipping out on a traditional Super Bowl spot]( in favor of a TikTok campaign this year. - It seems somehow fitting that a podcast celebrating Black empowerment that's entering its third season would kick that season off at the outset of Black History Month. And it's [certainly a bit unusual]( that it was created by an agency holding company, in this case Dentsu. Other things to know about - Join us from March 6-8 in New Orleans, La. for the [Digiday Media Buying Summit]( to hear from leaders at Omnicom Media Group, Dentsu and more. For a limited time, you can save $400 on a premium pass using the code "DMBS400". - Publishers of all sizes are [preparing for new personal data requirements](, as technology partners and other vendors are also subject to the new laws. Sponsored by Sovrn. - Publishers: What kinds of commerce content articles are you producing and how many are you releasing each month? How has your commerce content creation changed in the past year? [Let us know in this survey]( and we’ll send you a $5 gift card with the results. Sponsored by impact.com. Top Stories Ivy Liu [Experimental Channels]( [Giant Spoon picks the Super Bowl to test ChatGPT's marketing chops]( As ChatGPT and AI rise in popularity, one marketing agency has chosen the Super Bowl to try out the technology’s creative capabilities. howdy! [Brands in Culture]( [Brands stay silent on Tyre Nichols killing as marketers signal it as an industry backslide]( Compared to the things that were said and acted upon during the murder of George Floyd and the protests that took place three years ago, many brands have been relatively quiet around Tyre Nichols. [Sponsored by Teads]( [How marketers are improving supply chain efficiency]( As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations. Advertisement howdy! [Business of TV]( [Future of TV Briefing: What counts as a video view? It depends]( This week’s Future of TV Briefing looks at how the definition of what counts as a video view is becoming increasingly unclear, not only within the digital video market but across the broader TV, streaming and digital video landscape. [Sponsored by Best Buy Ads]( [Brands and agencies: How are you working with retail media networks?]( Marketers, we want to know how you’re managing your retail media network program this year, compared to last year. How effective has this structure been? Let us know in this survey and we’ll send you a $5 gift card. howdy! [Experimental Channels]( [State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead]( With a $7 million price tag, State Farm is skipping out on a traditional Super Bowl spot in favor of a TikTok campaign this year. Advertisement [Sponsored by DISQO]( [Report: Benchmarks to measure social media ad impact]( With strong benchmarks, savvy marketers are effectively understanding, communicating and updating campaigns to maximize their social media strategies. howdy! [Evolving Agencies]( [Dentsu’s support of a Black-owned podcast tries to do its part to fill the advertising inequity gap]( The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard. howdy! [Marketing on Platforms]( [Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl]( While Twitter has traditionally been the platform that marketers turn to for real-time marketing efforts during the Super Bowl, the shift in leadership and advertiser exodus over the last year has left its place in this year’s Big Game a question: Will its importance continue? [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. 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